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Once just a necessary mode of transportation for young children, prams (also known as buggies, baby carriers, strollers or pushchairs) have become big business in the baby market.

Previously, choosing a pram was a simple exercise. Now, parents can buy prams to fit any lifestyle pursuit – jogging prams, walking prams, convertible prams, double prams, and the list goes on.

Companies such as Bugaboo and Stokke are leading this charge, in terms of quality and design, with prices rising to match.

In addition to the regular releases, famous designers such as Missoni and Marc Jacobs are now collaborating with pram manufactures to create limited-edition releases and the paparazzi is eager to show the public which prams are favored by celebrities, with photos showing up on baby blogs around the world.

If you’re in the market for a pram and trying to work out which is the best one for you, should try the Babyology pram chooser. It lets you compare different prams by features and price, selecting what’s important to you.  For general information, check out the Baby Stroller Blog, which keeps parents up to date with new releases.

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About Ben Gunsberger