But why quibble, right?
What's amazing isn't that BP reportedly spent $93 million between April and the end of July, or more than triple what the company spent on advertising in the same period last year, on selling its gauzy, feel-good affirmations to the American public.
It's that it's working. An Associated Press poll indicates that approval for the company's handling of the oil spill more than doubled from June to August. The villains have become the heroes in fewer than 12 weeks.
It's shocking, although maybe it shouldn't be, that BP was able to change public opinion so dramatically, and so quickly, with really such little substance to back them up.
Democrats like Rep. Kathy Castor of Florida are undoubtedly right that BP is "overdoing it" with its heavy-handed PR campaign, but really what they should be doing is asking for is the phone number of BP's ad agency.
If congressional Democrats could change the public's perception of them in a comparable way, Nancy Pelosi certainly would still be holding her speaker's gavel come January.