The Real Reason for Talk Radio's Rise to Power

It is very easy to mock or demonize contemporary talk radio and its fans. For those of us who do not listen to it, other than for a few laughs from time to time, it is little more than an eccentric oddity. Nonetheless, we should not paint with a broad brush when referring to hosts of a similar political stripe. For instance, agree or disagree with Michael Savage, the issues he raises on his show are far more intellectually challenging than the drivel that passes for content on the EIB Network. Likewise, Michael Medved outshines Mark Levin in terms of format and presentation by light years.

With America's increasingly polarized political atmosphere, pundits and public officeholders on the left and right alike have attacked partisan talk radio programs. Stating the obvious, such as that listeners only hear a single point of view and are therefore not fully informed about any given subject, a rational mind cannot seriously disagree with this analysis. However, it misses the mark by a country mile.

One man, though, is a bit more accurate in his commentary. Despite agreeing with him on essentially none of the issues, anarcho-socialist philosopher Noam Chomsky really did, in my opinion, get it right when describing the appeal of talk radio. Being interviewed at a forum conducted by the Commonwealth Club of California in 2009, he said the following:

If you listen, the message that comes across is....coherent....it gives answers to people who want....need....and deserve them. (These) are crazy answers, but (listeners) are not hearing any others....

....(Listeners) are people who've....done everything right....Christian, God fearing....take care of the families....and for thirty years they've been shafted. Somebody's got to give them an answer; why?

Enter Glenn Beck, Sean Hannity, Laura Ingraham, Alex Jones, Rush Limbaugh, and the like.

Partisan talk radio is not popular due to the convincing charms of any given host. They are incidental figures; the reason for them being hosts in the first place is that an audience readily and reliably presents itself. From this, it can be deduced that the talk radio industry of today is a symptom, rather than cause, of the exponentially larger problem.

Continued on the next page Page 1 — Page 2

Article tags

Spread the word
Bookmark and Share
Profile image for joseph-f-cotto

Article Author: Joseph F. Cotto

Joseph F. Cotto is a scholar and columnist from central Florida. Most often writing about political affairs, he is a member of the all-but-extinct Rockefeller wing of the Republican Party, taking conservative stances on fiscal and national security …

Visit Joseph F. Cotto's author page

Read comments on this article, and add some feedback of your own
  • No image found

Article comments

  • 1 - Robert McArthur

    Feb 21, 2012 at 11:21 am

    "Likewise, Michael Medved outshines Mark Levin in terms of format and presentation by light years."
    Oh PUL-leez! I will take Levin's intellect to Medved's desperate attempts to be a talk radio wannabe any day. (In fairness, he did give the world the Golden Turkey Awards.)

  • 2 - OC Patriot

    Feb 21, 2012 at 11:38 am

    Oh PUL-leez! Levin doesn't get his contract renewed because Toledo program director doesn't like what he says about Ron Paul and then cries "Stalinism". That's some intellect on display. The man is a buffoon and is one of the few guys in radio who looks better than he sounds.

  • 3 - Robert McArthur

    Feb 21, 2012 at 1:03 pm

    Patriot: I bow to your expertise in buffoonery. I just can't compete in your league.

  • 4 - OC Patriot

    Feb 21, 2012 at 1:18 pm

    Assessing buffoonery, probably not, but when it comes to committing buffoonery you seem to handle yourself well

  • 5 - Robert McArthur

    Feb 21, 2012 at 2:38 pm

    Alas, you overestimate me (or are probably just being kind). But I will follow your posts and learn from a master. I've never seen anyone put harlequinade into words as expertly as you. (Well, you're not as good as Medved, but he sets a mighty high bar.) BTW: does the "Patriot" in your handle indicate military service by any chance?

  • 6 - El Bicho

    Feb 21, 2012 at 5:25 pm

    "harlequinade"? Someone got a word-a-day calendar for Xmas

  • 7 - Keltoz

    Feb 21, 2012 at 5:38 pm

    Or, more likely, watches a lot of Animated Batman.

  • 8 - Glenn Contrarian

    Feb 21, 2012 at 5:44 pm

    To give Mark Levin credit, several times I've heard progressive pundits note how he's the smartest one in the conservative pundit class...and they weren't being sarcastic. They were also noting how Hannity seemed on many occasions to get his talking points from Levin.

    When an opponent says something complimentary and means it, that's worth a lot more than a compliment from one's own side.

    And as far as the rise of the Right's talk-radio empire goes, from what I understand Limbaugh's show was allowed to be broadcast by stations for free - they weren't required to pay any royalties at all - and radio stations have to make money, too. So they would much rather broadcast a show where they could keep all the royalties than to broadcast one where they had to pay a percentage to someone else. This was American radio's equivalent of 'market dumping'.

  • 9 - Tommy Mack

    Feb 21, 2012 at 7:02 pm

    There is no such thing as “America's talk radio crisis,” Joe. As an authority on the topic, I refute your generalizations. There is no such thing as a “talk radio industry.” One cannot deduce anything about it.

    What I know from my broadcasting career is that if a program does not have an audience, it does not stay on the air. Right leaning radio works because it is entertaining to its audience. It is a show. Left leaning radio does not work because it is not entertaining. It is as a cause.

    Right radio is amplitude modulation (AM.) Left radio is frequency modulation (FM.)

    The difference between the two is the difference between country and jazz formats. The only thing about which you are correct is that “AM's profiteers of peril being here to stay.” The is always an audience for peril.

    Tommy

  • 10 - Tommy Mack

    Feb 21, 2012 at 7:27 pm

    Three years ago on Blogcritics I wrote, “If conservatives dominate talk radio, it is because it’s cheap. Talk radio doesn’t cost a radio station anything except electricity. Typically the air time is brokered and the talker pays for the time. Rush Limbaugh, Laura Ingraham, and Dr. Laura Schlessinger, for example, are not so much radio personalities as they are media companies.”

    I hope that helps.

    Tommy

  • 11 - Glenn Contrarian

    Feb 21, 2012 at 10:15 pm

    Tommy -

    Left leaning radio does not work because it is not entertaining.

    Again, I point y'all to Stephanie Miller whose "Sexy Liberal Show" is the number one comedy tour in the nation and is now a top-selling album. She and Rachel Maddow are quite entertaining, thank you very much, and Rachel is the smartest person in the room (Rhodes scholar, even).

    But anyway, I agree that Thom Hartmann - as much as I do enjoy the daily history lesson - is not that entertaining, Ed Schultz is sometimes too depressing, and Mike Malloy is the left's answer to every angry, sexually-repressed fire-breathing loony on the Right (which is why I don't listen to him).

    And why isn't left-wing radio as 'entertaining'? Because right-wing radio is directly tailored to its audience. Right-wing psycho-talk is essentially all one long diatribe about the threats facing the 'real America' - and recent scientific research shows that conservatives are significantly more likely to respond to perceived threats than are liberals. It matters not at all that so much of right-wing radio is blatantly false and sometimes inexcusably racist. All that matters is that the conservative listener safely cocooned within his echo chamber is hearing what he wants to hear from "his" people, and that he is being alerted to threats (real or imagined) against America by "those" people. And it has gotten to the point where it's more patriotic - holier, even - to support those who are spouting obvious lies than it is to give even a moment's consideration to the other side.

    Anyone with a decent understanding of history should know just how dangerous that is.

    Anyway, what you said in #10 backs up what I'd been told and repeated in #8.

  • 12 - Robert McArthur

    Feb 22, 2012 at 6:56 am

    El Bicho/Keltoz: For those of us who study the history of the theatre as an avocation harlequinade is not a unique term. Your replies were VERY clever. Kudos! (For those of you in Rio Linda that means praise or acclaim.)

  • 13 - Randy W.

    Feb 22, 2012 at 4:57 pm

    @ 5 -
    I seriously doubt it. I'm willing to wager anyone who refers to themselves as "patriot" has never served. Case in point, the right-wing phonies on the airwaves, including those referenced: Limbaugh, Hannity, Ingraham, Jones, O'Reilly, Jones, Beck, et al.

  • 14 - Robert McArthur

    Feb 23, 2012 at 3:40 pm

    Randy W.: You left out Medved. The super supporter of the military who dropped out of Yale Law School after a year and managed to avoid the draft.

  • 15 - Costello

    Feb 23, 2012 at 4:02 pm

    Randy, since when are those who serve the only people who are patriots? And surely you don't think all who serve are patriots.

Add your comment, speak your mind

Personal attacks are NOT allowed.
Please read our comment policy.
Please preview your comment.

blogcritics lists for May 19, 2013

fresh articles Most recent articles site-wide

fresh comments Most recent comments site-wide

most comments Most comments in 24hrs

top writers Most prolific Blogcritics for April

top commenters Most prolific Commenters in 24 hrs