The Political Smear: Why Does the Right Use It Better Than the Left?

I’ve noticed a peculiar difference between rightwing and leftwing political attacks.

Whereas both the left and the right are equally adept at calling each other names (on the Blogcritics site, for example), the strategy of The Big Smear -- the broad wipe of a very personal and dirty accusation -- seems to be almost exclusively rightwing.

Rush Limbaugh and other rightwing commentators are consistent practitioners of The Big Smear. Notice the personal smears dumped all over the head of Cindy Sheehan, the anti-war mother of dead Iraqi soldier Casey Sheehan. Leftwing commentators appear to largely steer clear of The Big Smear, as much as they like to indulge in name-calling. They seem to get enough kicks from calling Bush a chimp, which is hardly a smear, unless you’re a chimp.

Whatever the differences between right and left, the master of The Big Smear, the all-time champion, is Bush’s political brain, Karl Rove.

Rove’s first known use of The Big Smear was when he masterminded George W. Bush’s victory over Ann Richards as governor of Texas. The Big Smear: Richards was a lesbian. And she had a lot of lesbians working for her.

No doubt Rove would’ve used The Big Smear in Bush Senior’s 1992 re-election campaign, but he was fired from that campaign over a leak to Robert Novak (yes, even then he caused trouble by leaking to Novak). Probably Bush Senior’s biggest mistake. He might’ve won if Rove had had an opportunity to use The Big Smear against Bill Clinton.

In the 2000 Republican primary between Bush and McCain, it’s widely believed that Rove masterminded a “push” poll in South Carolina that asked voters: “Would you be more likely or less likely to vote for John McCain as president if you knew he had fathered an illegitimate black child?” Since McCain was campaigning with his adopted Bangladeshi daughter, an image quickly formed in voters’ minds, and the McCain tide was turned back. An excellent use of The Big Smear.

But the most brilliant use of The Big Smear was yet to come. In the campaign against Kerry, the Swift boaters attacked Kerry’s war-hero status. Their campaign was never linked to Karl Rove, though many claim to see his hand behind it.

During the Bush presidency, we’ve become quite used to Mini-Smears on everyone critical of Bush -- even Republicans who express misgivings. It’s been a great dissent-containment weapon. Who knows what might be said about the boss if people weren’t afraid of being smeared. After 2008, there might be a deluge of gossip.

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  • 1 - Nancy

    Aug 31, 2005 at 9:53 am

    Your last several paragraphs pretty much answered the questions posed: because too many on the right (especially those in the current administration) have no morals, no ethics, and no honor, or worse, are willing to tolerate those with no morals, ethics, or honor to speak in their names, therefore sinking oppositional tactics to a new low on their part. One reason I despise Bush so much is because he hijacked what was an honorable conservative party & turned it into a cesspool full of maggots like Rove.

  • 2 - Kirk Muse

    Aug 31, 2005 at 10:25 am

    Regarding Karl Rove's tall, dark and handsome young son, Andrew Rove. Why is he not in the military fighting for the
    so-called "noble cause?"

    Since Andrew Rove doesn't look anything like his alleged father, I wonder who the sperm donor was.

  • 3 - gonzo marx

    Aug 31, 2005 at 11:41 am

    i'd like to say, very nice Article here...much to think about and ponder..

    my first reaction is that it does revolve around the "ends justify the means" mentality..it does permeate everything the GOP has done for the last 10-15 years

    the "seed" could possibly be recognized as Regan's "11th commandment" of not criticizing other republicans...this not only stopped internal debate among the GOP, but fostered a "united front" prescence (even among those that disagreed) that helped enable the "talking points" noise machine

    the Dems have nothing like it, quite possibly due to their propensity to want to think things over, and argue with each other to find a concensus rather than accepting a single source "authoritarian" Voice to tell them everything

    your mileage may vary

    Excelsior!

  • 4 - Phillip Winn

    Aug 31, 2005 at 12:28 pm

    I'm no longer amazed when I read statements like "I’ve noticed a peculiar difference between rightwing and leftwing political attacks." I just wait, hoping that in a few years the writer will realize that such comparisons are silly.

    The nature of dialog between the parties has little to do with anything inherent in their views, and much to do with which party is in power and the folks who happen to be in various positions at the time.

    Pick any comparison which sets your favored party against the evil other party, and someone will be able to point to a counter-example, though often in a different year.

    It never ends.

  • 5 - Nancy

    Aug 31, 2005 at 12:34 pm

    I don't think so, Phil; I've noticed myself that in the past 6 years or so the Dems have gotten more & more supine, while over the past 30 the GOP has gotten more & more ... ruthless, I guess is the word I'm looking for. Sort of like the Nixon scandal was the last straw, & like Scarlett, they vowed this would never happen again if they could get away with it.

  • 6 - Phillip Winn

    Aug 31, 2005 at 12:35 pm

    Of course you don't, Nancy.

  • 7 - Nancy

    Aug 31, 2005 at 12:39 pm

    Of course I don't - what? Something missing there I don't connect....

  • 8 - Steve S

    Aug 31, 2005 at 12:53 pm

    I think he means of course you don't think so, in reference to the first sentence of comment 5?

  • 9 - Lee Murtha

    Aug 31, 2005 at 7:25 pm

    It isn't so much that the new radical right (Rove type republicans ) use personal smears & lots of well paid media propaganda....which they do, but that the left still thinks it's all about intelligence & facts.

    But the basic problem really seems to be that the current administration of Repressionists is destroying our constitution while making it a law to hurt the flag. nauseous is the word that comes to mind.

    Lee

  • 10 - Jeff

    Aug 31, 2005 at 7:31 pm

    A couple of comments.

    Adam Ash: First whil Rove is an arch smearmonger he's hardly the "all-time champion" of such a tactic. Richard Nixon was a smear master par excellence who use commie accusations and race baiting to advance his political career. Nixons buddy Joe McCarthy did far more damage with his smear attacks on American citizens than Karl Rove could ever dream of. First abolitionists and later civil rights advocates were smeared with the label of miscegenation. Abolitionists in turn smeared slaveholders as "man-stealers" and rapists. Rove's smears have also been fairly discreet (in the sense of being limited in scope), actions of convenience to win specific campaigns. Indeed the Plame scandal is an example of the short term nature of Roves smearing. Joseph Wilson popped up as an opponent and Rove immediately turned to smearing with little or no regard for the possible consequences and now those consequences are catching up to him. Rove's smears, in and of themselves will probably have little lasting effect (as opposed to the impact of President Bush who they helped to elect). Two smears, from about the same era, are still radically effecting politics. Richard Nixon's SOuthern Strategy which smeared the Democrats as the party that "betrayed" the white South paved the way for the currently dominant Republican coalition. THe more general smear from the same era of Liberals being weak on foreign policy still hampers the Democrats today.

    My second point is that I don't think the current propensity for the Right to smear more than the Left has anything to do with the strength of their beliefs. I think it has more to do with the nature of those belifs. Since the politically liberal Democratic coalition of the depression era took control of American government Liberals have tended to look toward systems, be they governmental or non-governmental, as the solution to problems. For years the Left got great mileage out of this faith. They weathered the great depression, won WWII, built a new international system and an unbeleivably prosperous American economy, and they ended legal racism in the United States after nearly two centuries. The Right, at least in an ultimate philosophical sense, stands against this faith in systems. With its anti-government critique the Right embodies an implicit distrust of civil society. My point is that the Left is, at least currently, more reluctant to engage in smear campaigns because they believe in the integrity of the political process. Maybe this is naive but I think they have more of a belief in the idea that there are certain rules that the game is played by. The Right is more skeptical of this assumption and more willing to reject or violate these rules.

    My response is similar to Nancy. I don't think it's fair to say that the Right smears becuase they have no morals. I think they smear becuase it fits their morals. The Left believes in an essential equality of man. Everyone should follow certain rules. The Right rejects this view. They represent a breed of individual exceptionalism. In one sense this might be a good thing in that it makes people feel special. But for some, especially or elites like Bush, Rumsfeld, and Cheney, this exceptionalism means that the rules do not apply to them, or at least not the same rules as for everyone else. THey live in a world of entitlement and privelege. For example, I don't think that Bush feels that his draft dodging in Vietnam was draft dodging. As the son of a powerful man it was merely his due to get a plum and safe assignment, and it was his due that he didn't have to show up for that assignment. So for men like Rove, who buy into the conservative exceptionalism, smearing is okay. They are an elite, whether this elite is based on piety, wealth, family, or intellectual accomplishment. For them the ordinary rules of poliical fair play do not apply. They should be in control because they are elites and this belief gives them a wider lattitude in which to conduct campaigns.

  • 11 - Anthony Grande

    Aug 31, 2005 at 7:44 pm

    "while over the past 30 the GOP has gotten more & more ... ruthless" by Nancy

    So I guess blocking Bush nominees no matter what, supporting an insane women, blaming hurricanes on Bush, producing fake national guard documents and airing them on national t.v. are all not that roothless tactics then.

    Republicans are just so rutheless I can't stand it (sarcasm). Please give some examples of ruthlessness on the part of conservatives.

  • 12 - Reich Winger

    Sep 01, 2005 at 11:43 am


    No man could be all bad who could BASH BUSH.

  • 13 - gonzo marx

    Sep 01, 2005 at 11:47 am

    to AG...count the 10 blocked judicial nominees...how many finally made it?..in 5 years

    compare to over 200 federal court nominees held up under Slick Willie

    know your facts, or stfu

    plz?....k?.....tnx

    Excelsior!

  • 14 - Reich Winger

    Sep 01, 2005 at 11:48 am

    Poem for Anthony Grande (sung to the tune of, "Finger-Poppin' Time"):

    It's Bush Bashin' time.
    I say it's Bush Bashin' time.
    Feels so goooooooooooood,
    It's a real good time!

  • 15 - Reich Winger

    Sep 01, 2005 at 11:49 am

    Yo Anthony Grande:

    Know why Bush can't have any more kids?

    Because his BALLS are in Baghdad.

  • 16 - Reich Winger

    Sep 01, 2005 at 11:55 am

    Hey Anthony Grande,

    Want to know why you're no American patriot? Because real American patriots don't attack their fellow Americans for being unpatriotic simply because they disagree with you. That's why you fail the patriot test and show yourself to be exactly what you are UN-American and UN-patriotic.

    Reich Winger

  • 17 - Michael G. Kelley

    Sep 18, 2005 at 7:57 pm

    You all miss the point. Republicanism is a very small 10% of the body politic all controlled by a media under absolute control with any/all disadents throttled/or have access to publication revoked. The question is who is the single dissaplined entity. Who whips all editors in line. This entity has got to be called to terms.

  • 18 - Michael G. Kelley

    Sep 18, 2005 at 8:03 pm

    Three is nothing wrong with Bush that a good beating by a 120 # Irishman wouldn't cure. He is just a born coward that escaped his just reward.

  • 19 - tomz

    Oct 08, 2005 at 10:14 am

    My fantasy: GW, Cheney, Rummy, Ashcroft, Wolfie, Pearle, and all the top hot shots. in orange jumpsuits, with sandbags over their heads, being led on dog leashes by Iraqi citizens to their mock trials in Guantanimo after which they would be summarily executed.

    Okay, I can dream, can't I. It's more pleasurable than the Lottery!

  • 20 - Michigan-Matt

    May 04, 2006 at 1:37 pm

    "Personal attacks are not allowed. Please read our comment policy"

    Gosh, how would one describe this "story", most of the comments, or the mindset of the author if not as a personal attack?

    You liberals are a laughing stock, marginalized minority. And it ain't changing anytime soon.

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