First, convincing current donors that there is nothing to be afraid of if I win. This is a big party and I will treat everybody fairly. Going into 2016 for the presidential cycle. I want the party to be transparent and evenhanded and let the people pick the candidates. If they can be comfortable with that and letting party members pick the candidates in the caucuses and primaries and not the RNC then everything will be just fine. If donors see me coming along and think that it's a problem for the RNC to give up the ability to pick candidates then I'd remind them that a candidate like Ronald Reagan who is picked by the rank and file is a better, stronger candidate than someone selected by the people at the top and that benefits everyone, especially going into a general election.
Second I want to get those people who have stopped donating staying away from the party and give them a reason to get excited again. If you're a Republican and you've got ideas, you're welcome and no one is going to be driven away or ostracized like some of our delegates in Tampa. The best thing Romney could have done in Tampa was to just let Ron Paul get nominated with his five states and make his speech. We all knew Ron Paul was not going to win the nomination at that point, but if he had been allowed to do that then Romney could have said that all of us were in it together no matter who we supported in the primary - Bachmann, Santorum, Paul, Gingrich - he could have embraced them all despite their differences and brought them all together on the same team. It would have made the party and the campaign stronger and brought people on board who instead felt left out and rejected. If that had happened it might have made a big difference in the general election and it would at the very least have made the partu stronger and united.
Now you have people like us in the party who want to make a better party but feel excluded. After all this the Republican Party should be grateful that we're still around and trying to help. I think that if we take this approach it will help with fundraising and make a lot of people want to support the party and make them feel like they own the party again.