Ian Buruma, who with his writing partner Avishai Margalit, has been advancing a theory of "Occidentalism" as a counterpart to Said's "Orientalism" since 9/11, restates his theory in The Chronicle of Higher Education in advance of their new book:
- the kind of violence currently directed at targets associated with the West, from the World Trade Center to a discothèque in Bali, is not just about the United States. Nor can it be reduced to global economics. Even those who have good reason to blame their poverty on harsh forms of U.S.-backed capitalism do not normally blow themselves up in public places to kill the maximum number of unarmed civilians. We do not hear of suicide bombers from the slums of Rio or Bangkok.
Something else is going on, which my co-author, Avishai Margalit, and I call Occidentalism (the title of our new book): a war against a particular idea of the West, which is neither new nor unique to Islamist extremism. The current jihadis see the West as something less than human, to be destroyed, as though it were a cancer. This idea has historical roots that long precede any form of "U.S. imperialism." Similar hostility, though not always as lethal, has been directed in the past against Britain and France as much as against America. What, then, is the Occidentalist idea of the West?
Buruma uses the example of Imperial Japan theorizing against the West in the '40s:
- The West, particularly the United States, was coldly mechanical, a machine civilization without spirit or soul, a place where people mixed to produce mongrel races. A holistic, traditional Orient united under divine Japanese imperial rule would restore the warm organic Asian community to spiritual health. As one of the participants put it, the struggle was between Japanese blood and Western intellect.
Precisely the same terms had been used by others, in other places, at other times. Blood, soil, and the spirit of the Volk were what German romantics in the late 18th and early 19th centuries invoked against the universalist claims of the French Enlightenment, the French Revolution, and Napoleon's invading armies. This notion of national soul was taken over by the Slavophiles in 19th-century Russia, who used it to attack the "Westernizers," that is, Russian advocates of liberal reforms. It came up again and again, in the 1930s, when European fascists and National Socialists sought to smash "Americanism," Anglo-Saxon liberalism, and "rootless cosmopolitanism" (meaning Jews).