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One Man’s Junk is Another Man’s Treasure

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Ebay has made sellers out of millions of people worldwide who have never uttered terms like sales strategy or marketing advantage in their lives. Yet these amateurs have learned a lot about sales techniques by osmosis. Chief among these methods of eBay selling is finding new markets for their wares.

Dennis Prince cites in his book, 101 Ways to Boost Your Fortune on eBay, the day he collected two bags of old videotapes to take to the dump. Then he reconsidered: might someone be interested in the original The Wicker Man on VHS, or a vintage version of Jaws? He turned around and put them up for sale on eBay and netted $500 for what he had previously thought of as junk.

Use this lesson to look at your product from a new perspective. What if there’s a market out there for which it wasn’t originally intended? Are you limiting yourself by adhering to what the conventional strategists say is your market segment? And look at your current customers — is there another product or service in your line that could open a new revenue stream?

There are plenty of growth opportunities if you have a growth mentality. Don’t throw sales opportunities away, assuming they might be a dead end. You may be throwing away a fortune.

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About Geoff Snyder