While an increasingly health-conscious public heeds medical advice regarding proper diet and exercise, Jon Basso works hard to support the healthcare industry in his own
way . . . by serving up Quadruple Bypass Burgers in his Tempe, Arizona restaurant, The Heart Attack Grill.
Piled with FOUR half-pound meat patties, the Quadruple Bypass comes with one slice of cheese, one fried egg, three strips of bacon PER PATTY. The burgers are served with the Grill's signature Flat-Liner Fries tm, which are deep-fried in lard. You won't find Caesar salads or Yogurt Parfaits in THIS eatery, whose slogan is "Taste . . . worth dying for!"
Inspired by the popular restaurant Hooters, Jon Basso, better known by customers as "Dr. Jon," opened The Heart Attack Grill in December, 2005 in response to the "insane political correctness [that] stands as a barrier between the average man and his pursuit of happiness." Choosing between a single, double, or triple [Bypass Burger], and between beer and soda should be the only "mental gymnastics" required, Basso believes. Inviting future ire from minority groups and the ACLU, Dr. Jon proudly declares that your food will be served to you "by a pretty girl with a smile on her face who actually SPEAKS ENGLISH!"
The "pretty girls" also wear tight, cleavage-revealing nurse's outfits, making them the focus of an ongoing legal battle.
The Center for Nursing Advocacy in Baltimore, Maryland has threatened to file suit against The Heart Attack Grill, alleging that Mr. Basso degrades the nursing profession by having his servers wear the suggestive nursing costumes. According to a November 16 article in The Baltimore Sun, Basso received a letter in September of this year from Arizona's office of attorney general "questioning the use of the word 'nurse' to describe his waitresses." In response, Basso put a disclaimer on his site to inform the potentially confused that his waitresses are not, in fact, real nurses.
Headstrong in his battle against the CNA, he has turned an entire section of his site into an amusingly uncouth soapbox, where he ridicules the CNA using photographs of matronly, unsmiling nurses holding signs that read "I put the FU in fun."
Furthermore, the CNA claims in a press release that the Grill threatened to turn fire hoses on anyone picketing or handing out leaflets supporting The Center for Nursing Advocacy's stance on the issue. When executive director Sandy Summers tried to organize a demonstration, Mr. Basso posted on his website a 1960s-era photograph of firefighters spraying civil rights demonstrators with hoses. While this photo is still on the Grill's site, there does not appear to be any direct links to the photo elsewhere on the site — at least, not any longer.
The release adds, "Grill supporters reacted to nurses' concerns with name-calling and aggressive, sex-related obscenities." The Grill's website makes no mention of this, however.
Without a doubt, the CNA will have a tough battle ahead. Showing no signs of caving, Bass remarks to the Sun article's author Stephen Kiehl, "I believe I'm within my First Amendment rights to do whatever the hell I want to because it's not Nazi Germany yet."