Style Savvy is a surprisingly engaging fashion sim game. You play a boutique owner who must keep the store stocked with a variety of fashions and please the clients. Customers come in and ask you to help them find something, ranging from "I need a new winter coat" to "pick out a new look for me." If you are confident in your choice you can have the customer try it on straight away. If they like it, they may buy another item from you. If they don't, you can sometimes talk them in to liking it. If you are unsure, you have up to three tries to "show" the customer before they try it on, but even if they love it they won't buy more from you.
Style Savvy is realistic in certain aspects; you have to go to the buyer's center and visit up to a dozen designer spaces to choose which brands and items you will carry. The game claims to have 10,000 unlockable wardrobe items. Customers have a budget range, and you must stay within that range or they will not buy. Clothing is priced realistically between a few dollars for basics to several hundred for high-end; budgets run a similar gamut. The game allows for layering wardrobe pieces.
The most frustrating part is that customers don't always give you a lot of direction as to what they want. One customer may come in in jeans and a sweater, and ask you to pick out a skirt for her – no other direction. Each character has a single-line profile about them, which range from useful (occupation) to trivial (hopes to one day be fashionable). I feel as though more often than not the customers don't like what I have picked out, but offer no further guidelines.
The fictional designers run the gamut from goth, punk, preppy, formal, basics, club, cutesy, retro, and more. I'll admit, there were more than a few pieces I would wear in real life. Each wardrobe item you purchase for the shop is also sent to your personal wardrobe. You can change your outfit whenever you like, and you can buy yourself new hairstyles, colors, and cosmetics. You can also take part in fashion competitions, hosted by a transvestite named Rococco.
Unlike other DS fashion sims, Style Savvy feels appropriate for a wider range of ages. While certainly geared towards tweens, as an adult I am oddly addicted to it. Apparently my fashion obsession knows no bounds. The game play can sometimes be repetitive, as there is really only one task, but it is perfect when you need a quick, relaxing distraction.
Style Savvy is rated E (Everyone) by the ESRB