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New York Mayor Bloomberg Seeks Ban On Super-Sized Sodas

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Mayor Bloomberg is taking aggressive steps to ban super-sized sodas with more than 16 ounces of sugar per serving. Ostensibly, the reason is the connection between sugar and obesity. Although some skinny people drink large amounts of sugary soda without getting fat, the real danger is in the consumption of sugar in excess of the recommended RDA of 40 grams per day. High levels of sugar drive up blood sugar and place an unnecessary burden on internal organs such as the pancreas and liver.

The problem is acute; the Mayo Clinic is developing an artificial pancreas which will facilitate the treatment of Type 1 diabetes mellitus. The device will free diabetics from the requirement of taking frequent doses of insulin and make diabetes management easier. 

High sugar intake can also increase the risk for pancreatic cancer, according to studies by the University of Minnesota. The liver creates bile for fat regulation and regulates blood clotting and blood sugar. A damaged liver can lose control over regulating glycogen, precipitating an increase in blood sugar. This is the science supporting Mayor Bloomberg’s call to ban sugary drinks over 16 ounces. The causal connection between obesity and sugar is less clear.

Once over large sugary drinks are banned, what are the alternatives for parents and children? The alternatives are very good.  By consuming more water, seltzer, herbal tea and even diet soda in moderation, children can stay within the dietary sugar limits, although physicians have some reservations about consuming too much diet soda.

In addition to a ban, Mayor Bloomberg has an excellent alternative to fight unhealthy sugar consumption: imposing an excess consumption tax on the sugary sodas. The Mayor can simply levy  a half dollar tax on a 32 ounce soda priced at $1.50 to discourage excess consumption.

Mayor Bloomberg’s actions to ban supersized sodas, if successful, can help to reduce childhood diabetes and other chronic conditions which impact the pancreas and liver. Both Type 1 and Type 2 Diabetes are dreadful conditions, and often, people go for years without a firm diagnosis, until an endocrinologist or other medical specialist does more sophisticated tests. 

The initial symptoms of diabetes can be very uncomfortable. These symptoms include frequent urination, extreme itchiness, extreme redness in the extremities and a sensation of pins and needles. Childhood diabetes can have a significant impact on the cost of Medicaid and even private health care delivery plans. Clearly, Mayor Bloomberg’s efforts to reduce sugar intake should be applauded by physicians, parents, teachers, school administrators, athletic directors and students.


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About Dr Joseph S Maresca

I've taught approx. 34 sections of collegiate courses including computer applications, college algebra, collegiate statistics, law, accounting, finance and economics. The experience includes service as a Board Director on the CPA Journal and Editor of the CPA Candidates Inc. Newsletter. In college, I worked as a statistics lab assistant. Manhattan College awarded a BS in an allied area of operations research. The program included courses in calculus, ordinary differential equations, probability, statistical inference, linear algebra , the more advanced operations research, price analysis and econometrics. Membership in the Delta Mu Delta National Honor Society was granted together with the degree. My experience includes both private account and industry. In addition, I've worked extensively in the Examinations Division of the AICPA from time to time. Recently, I passed the Engineering in Training Exam which consisted of 9 hours of examination in chemistry, physics, calculus, differential equations, linear algebra, probability/ statistics, fluids, electronics, materials science/structure of matter, mechanics, statics, thermodynamics, computer science, dynamics and a host of minor subject areas like engineering economics. A very small percentage of engineers actually take and pass the EIT exam. The number has hovered at circa 5%. Several decades ago, I passed the CPA examination and obtained another license in Computer Information Systems Auditing. A CISA must have knowledge in the areas of data center review, systems applications, the operating system of the computer, disaster recovery, contingency planning, developmental systems, the standards which govern facility reviews and a host of other areas. An MBA in Accounting with an Advanced Professional Certificate in Computer Applications/ Information Systems , an Advanced Professional Certificate in Finance and an Advanced Professional Certificate in Organizational Design were earned at New York University-Graduate School of Business (Stern ). In December of 2005, an earned PhD in Accounting was granted by the Ross College. The program entrance requires a previous Masters Degree for admittance together with a host of other criteria. The REGISTRAR of Ross College contact is: Tel . US 202-318-4454 FAX [records for Dr. Joseph S. Maresca Box 646 Bronxville NY 10708-3602] The clinical experience included the teaching of approximately 34 sections of college accounting, economics, statistics, college algebra, law, thesis project coursework and the professional grading of approx. 50,000 CPA examination essays with the American Institute of Certified Public Accountants. Additionally, membership is held in the Sigma Beta Delta International Honor Society chartered in 1994. Significant writings include over 10 copyrights in the name of the author (Joseph S. Maresca) and a patent in the earthquake sciences.
  • Dr. Joseph S. Maresca

    Take a look at the USDA recommended daily sugar allowance. You’ll find between 25-37 grams. Childhood diabetes is growing at an alarming rate and our health providers are being overwhelmed. That’s why costs are rising.

  • “Okay, now let’s get to the real problem. I have a 16 yr old who is fit as can be, he’s…”

    In response, I’m not seeing the whole comment; however, let me try to respond with the little information I have available. Some physically fit children can have a significant problem with consuming lots of sugar. I’ve seen children who literally pour the coffee into the sugar instead of pouring the sugar into the coffee.

    The thing to do is to manage the case with an endocrinologist who can take more sophisticated tests and comment intelligently on the pancreas and liver functioning. There are good substitutes for sugar; namely, stevia, anise, cinnamon and a plethora of herbs and spices at the health food stores. For chronic cases where management of glucose is a life preservation issue, there is an artificial pancreas being developed at the Mayo Clinic. In addition, the stem cell implantation for diabetics is also progressing.

  • james perno

    Okay, now let’s get to the real problem. I have a 16 yr old who is fit as can be, he’s never been heavy, or has had any weight problems. The reason why is he burns off the calories and carbs.
    He eats his taco bell, drinks his soda, but plays basketball, and other sports to keep him healthy.
    Now if everyone wants to blame large soda for obesity, they’re out of their minds. Because if children are sitting on the couch playing x box, stuffing their mouths with chips, and quarter pounders, nothing will change.
    It’s not the beverage companies. Its lack of exercise, supervision, and check all the cereals, and other food we are eating for sugar and carbs. This is not a beverage problem, it is a food industry problem. So don’t single out anyone, because I don’t want to be told how much soda I can drink.