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New York City’s New Campaign Against Sugary Drinks

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With summer rapidly approaching, New York City Mayor Michael Bloomberg has kicked off a “Pouring On the Pounds” ad campaign through the NYC Department of Health to encourage the public to drink only healthful liquids. The thrust of the campaign is to lower sugar consumption so that people can control weight, reduce diabetes, and comply with the recommended daily sugar intake of between 25 and 37 grams.

The Department of Health would like people to use good substitutes for sugary drinks, like bottled water, sugarless herbal teas, seltzer, and fat-free yogurts or milks, to cool the body during the hot days of summer. “Sugary drinks” doesn’t just mean sodas; it also means juice and juice drinks, sweetened iced teas, and the like.

Health buffs already know the preferred sugar substitutes like stevia, cinnamon and anise. Natural stevia sweetener contains vegetable fiber and the stevia leaf extract. A single packet of it is known to provide the same sweetness as two or more teaspoons of sugar. Stevia is sold in most health food stores.

Dieters under medical supervision already know the consequences of a high sugar intake. These consequences show up in daily glucose readings well in excess of the norm, as well as a heightened A1C log statistic which measures glucose levels over the past three months with an emphasis on more recent glucose levels. A large lemonade can contain up to 70 grams of sugar, which is nearly the two-day dietary allotment, gulped down in several minutes. A lower consumption of sugar will help to alleviate insulin resistance and the classic problems associated with Type 2 Diabetes.

The Mayor’s new emphasis on all-natural, low- and no-sugar drinks will be good news to physicians, physical therapists, dentists, parents, and many other constituencies charged with the responsibility for health and wellness. People will continue to consume some sugary drinks but the hope is that consumption will be lowered.

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About Dr Joseph S Maresca

I've taught approx. 34 sections of collegiate courses including computer applications, college algebra, collegiate statistics, law, accounting, finance and economics. The experience includes service as a Board Director on the CPA Journal and Editor of the CPA Candidates Inc. Newsletter. In college, I worked as a statistics lab assistant. Manhattan College awarded a BS in an allied area of operations research. The program included courses in calculus, ordinary differential equations, probability, statistical inference, linear algebra , the more advanced operations research, price analysis and econometrics. Membership in the Delta Mu Delta National Honor Society was granted together with the degree. My experience includes both private account and industry. In addition, I've worked extensively in the Examinations Division of the AICPA from time to time. Recently, I passed the Engineering in Training Exam which consisted of 9 hours of examination in chemistry, physics, calculus, differential equations, linear algebra, probability/ statistics, fluids, electronics, materials science/structure of matter, mechanics, statics, thermodynamics, computer science, dynamics and a host of minor subject areas like engineering economics. A very small percentage of engineers actually take and pass the EIT exam. The number has hovered at circa 5%. Several decades ago, I passed the CPA examination and obtained another license in Computer Information Systems Auditing. A CISA must have knowledge in the areas of data center review, systems applications, the operating system of the computer, disaster recovery, contingency planning, developmental systems, the standards which govern facility reviews and a host of other areas. An MBA in Accounting with an Advanced Professional Certificate in Computer Applications/ Information Systems , an Advanced Professional Certificate in Finance and an Advanced Professional Certificate in Organizational Design were earned at New York University-Graduate School of Business (Stern ). In December of 2005, an earned PhD in Accounting was granted by the Ross College. The program entrance requires a previous Masters Degree for admittance together with a host of other criteria. The REGISTRAR of Ross College contact is: Tel . US 202-318-4454 FAX [records for Dr. Joseph S. Maresca Box 646 Bronxville NY 10708-3602] The clinical experience included the teaching of approximately 34 sections of college accounting, economics, statistics, college algebra, law, thesis project coursework and the professional grading of approx. 50,000 CPA examination essays with the American Institute of Certified Public Accountants. Additionally, membership is held in the Sigma Beta Delta International Honor Society chartered in 1994. Significant writings include over 10 copyrights in the name of the author (Joseph S. Maresca) and a patent in the earthquake sciences.