Earlier this week, music marketing company Web ‘n Retail (a division of Rock ‘n Retail, LLC) and independent artist website Whotune.com announced a "strategic alliance" between their companies.
As noted in their press release, Rock ‘n Retail, LLC has marketed physical music product since 1991 and Web ‘n Retail has provided its online services for both physical and digital product since 1994 when they produced the first online: music reality show/second CD store/first digital sales chart reporter; entitled Rock The Strip hosted by Nina Blackwood (MTV).
Up until 2009, the music marketing company's client list had solely been made up of artists signed to Major and Independent Record Labels/Distributors for whom they marketed product in the U.S. and Canada. Explaining the reason for the alliance, Gale Rosenberg, Web 'N Retail's President says, "The massive shift in the Industry now allows for an Indie Artist or Indie Band to enjoy the same success as Label signed acts, albeit on a different playing field, which is now the same different playing field that the Labels are attempting to embrace. Therefore, to help level the playing field Web ‘n Retail has opened its’ doors to provide their historically successful online/viral/lifestyle - marketing, promotion, PR, SEO and Mobile services, especially tailored to unsigned indie artists and indie bands. “Rosenberg also adds that "We found a perfect fit with Whotune.com to reach indie artists that are serious about their careers, in large numbers and in a global environment. We are extremely pleased to be partners in a strategic alliance with Whotune.”
Whotune is "a free unsigned music Community" for musicians, bands, solo artists, music businesses, and fans, discover its amazing suite of tools and social networking features. The site offers the online Whotune radio station playing their unsigned artists’ music, a live Performance platform called ‘Jam Cam - Global Stage’, extensive member profiles, vote driven charts. And members benefit from a special online deal for digital sales via a custom-built platform which allows artists to keep 85% of every sale.