I remember the first time I heard the viral music video entitled "Friday" by a then-unknown girl named Rebecca Black. I was sitting down by a computer and my friend said to me: "You have to listen to this. ..." She put it up on YouTube without saying much else about it, so I assumed she was just going to show me another song to put on a spring playlist.
Once she hit play, I realized that no one could have prepared me for what was coming: "WE WE WE WE so excited ... FUN, FUN, FUN, FUN ... WEEKEND, WEEKEND!"
Ultimately, I was neither offended by it nor impressed by it. The piece was no different than any of the run-of-the-mill pop music sitting in the Top 40 or the Hot 100. Was it a little corny? Certainly. Was the singer's voice a bit strange? Absolutely. But in my mind "Friday" had some of the more standard elements of pop music:
1) Female singer performing lyrics
2) Male artist performing rap interlude mid-song
3) Heavy use of auto-tune
4) Lyrics that look silly when you transcribe them (such as those in "Best I Ever Had" by Drake. They're "the f****** best")
Refreshingly enough, some usual pop music elements that appear to be missing from "Friday" include scantily-clad booty shaking dancers, sexual undertones, and lyrics about engaging in sexual activity or staring at body parts (i.e. objectifying women).
I was fairly certain that "Friday" was not a joke or a parody, mainly because I, too, was once one of those L.A. kids who wanted to break into the business - my claim to fame was as a fist-shaking child extra in the music video for "Falling Away From Me" by Korn (my 7th grade skater friend was impressed). In Rebecca Black's instance, I thought she had just taken the search for fame a step further than most people do. That in mind, I figured "Friday" would be one of those videos I'd see once that would disappear into YouTube oblivion never to be seen or watched again, except by spammers in a far away country.
Boy, was I wrong.
A few hours after I was first shown "Friday," I went home and saw that other friends had posted it on Facebook. Soon enough, "Friday" and references to it were blowing up my mini-feed. The venom began to flow freely.