Thursday sent this email out to their fans today regarding their new video for the song "War All of the Time." Their new video is apparently a little scary for some of the music stations out there. The alternative channel for music on cable TV called Fuse has decided to try it out. There is more to this story though. Apparently Korn's new video won't be showed on MTV either because it is too disturbing and edgy with its scenes of kids tearing up record stores in an act of violent revolt against the music industry.
This is the scary part about the consolidation of media outlets. MTV needs to be edgy and take chances. Over time as the Viacom media empire has grown, MTV has assimilated so they can fly under the radar. As a result they are slowly moving toward irrelevance. Fuse and other alternatives that continue to pop up will be happy to take over their audience.
- To all our friends,
- As many of you already know, we have recently shot a video for the song "War All The Time." There has been a lot of resistance to the video from some media outlets. They feel the video may be too controversial and that it has disturbing overtones. We want to let you know what the song and video mean to us.
- The song "War All The Time" is about growing up amidst conflict and confusion. It’s also about falling in and out of love against a backdrop of cynicism and learning to think for yourself when the media barrages you with information, opinions and fear.
- At the heart of the song is freedom. Freedom in every sense of the word: freedom from hate and discrimination, freedom for every people of every country to live without oppression and persecution, freedom of choice in personal decisions, freedom to love whoever you love (regardless of sexual orientation) and freedom to express yourself regardless of your opinion’s popularity. Doesn't everyone long to be free?
Article comments
1 - Romek
Hi,
We had a similar problem in the UK with the issue of blood and needle use with MTV despite the video being about hacking and a view of future computer virus spreading.
The powers that be would not broadcast a video by the Matrix 2 special fx people,
http://www.spikyblackcat.co.uk/videosnaps.html
even though The Matrix 2 was hot property and the film had yet to be released.
However, Australia's ABC happily showed the video.
Romek
Spiky Black Cat Records
2 - Craig Lyndall
I watched the video during my lunch break, and honestly I can't see anything wrong with it. MTV shows Britney writhing around like the second-rate tramp that she is, but Thursday wants to show some people who aren't happy, partying, and/or participating in the bling bling lifestyle, so they can't have their video shown? Interesting.
3 - mike
MTV plays videos?
4 - Anthony
Fuck MTV, Fuse rocks for showing Thursday. MTV doesn't know what to do with videos anymore, and when they do show videos, they have annoying banners that fill 1/4 of the screen saying that we're watching music television. Fuse is way better, they play more of a selection of Emo, Punk, Rock, instead of showing 24/7 pop and rap like MTV.