Night Of The Living Baseheads: Welcome To Da' Menu

Part of: Call Me Shockmaster

This is the third installment of an ongoing series about my years as a white rocker dude who became a player in the Northwest hip-hop game during the eighties and nineties. Previous articles in this series can be found here.

Ray Watson was a British (or was that Irish?) eccentric I got to know over the years kicking around Seattle's retail record store industry. He was, if nothing else, a loud and obnoxious sort of character who was also a rather lovable sort of rogue in his own odd sort of way. Ray was also a real character and a fixture in the local music scene.

A silver-tongued devil if ever there was one, Ray also had a prematurely grey head of hair to match, along with a colorful pocketful of catch phrases he would bark out in his Brit's accent to anyone who would listen. They included "you couldn't get laid in a French whorehouse with a fistful of fifties," and my personal favorite, "this ain't your mother you're talking to." It should also be noted most of these were punctuated by the ever-present "babe."

To Ray, everyone was his "babe."

Although Ray had his hand in several different pies at any given time — such as managing both Seattle's Moore Theater as well as the short-lived Seattle rock band, Perennial — Ray was best known for his Seattle-based record-store chain, Music Menu. As a kid, I can remember going to see Ted Nugent at an in-store at the Music Menu superstore on lower Queen Anne Hill (it later became a Tower Records) and later applying for a job at the downtown store on Third and Pike.

But by the mid-eighties, there was only one Music Menu location left in Seattle, on 23rd and Rainier in Seattle's mostly-black Rainier Valley neighborhood. I often used to run into Ray at our local one-stop (industry lingo for record distributor) and, to hear Ray tell it, even that store was in deep trouble.

Ray of course knew how well Penny Lane — the store I managed in Tacoma — was doing, frequently picking my brain about what rap records he should be bringing in. Then one day, Ray surprised me with the news he was going to close his store. What I didn't realize at the time was that he had no actual intention of doing this. Rather, this was the silver-tongued devil's way of planting the seeds of a job offer for me to come work for him.

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Article Author: Glen Boyd

You'll find Blogcritics music editor Glen Boyd sharing his Thoughtmares on his personal blog The Rockologist. Glen is also the author of Neil Young FAQ, published in May 2012 by Backbeat Books/Hal Leonard Publishing.

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Article comments

  • 1 - Greg Barbrick

    Dec 11, 2009 at 1:37 pm

    I remember the "They Don't" billboard quite well. It was hilarious. Beverly's were never in the same ballpark as "Da Menu" as far as those of of us at General were concerned.

    One thing that keeps coming back to me when reading this series are the electro-funk classics of Bambaata, The Jonzun Crew, and the other Tommy Boy-style artists of the day. I know you are writing these articles in a time-line, but maybe as an addendum, you might find a space to discuss in-depth the great music in and of itself.

    There are two early 12" singles in particular that showed me how cool rap or hip-hop or whatever you want to call it were. The first was the hilarious "Cooky Puss" by the nascent Beastie Boys.

    The second is the undeniably killer "Mirda Rock," by Reggie Griffin. The low-end on that song is still unbelievable. It may seem like just some kind of novelty song to some. In reality, it was a landmark piece of music.

    I am hoping that the almighty Shockmaster himself might address some of these classic, and somewhat forgotten tunes.

  • 2 - Glen Boyd

    Dec 11, 2009 at 5:37 pm

    Once we get this whole back-story thing out of the way -- which for me has proven to be both fun and very therapeutic at the same time -- I can definitely see this column headed more towards some examining some of those early, old school hip-hop records. In fact, I think thats a great idea Greg, if this series is to continue past that story.

    But for now, the story continues...

    Thanx for chiming in...and we'll still do that lunch sometime soon (when I have some notice, or better yet, when I'm actually awake...LOL)

    -Glen

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