But I'm Bout It is so beautifully crafted and so self-aware that it is instantly likeable. While later No Limit works became forced, awkward caricatures of what the label once stood for, this is pure, unadulterated N'awlins funk like no one had ever heard at the time. With upbeat numbers like Prime Suspects' "Cops Runnin' After Ya," Steady Mobb’n’s meditative “If I Could Change” and the Pharrell-like crooning of Beats by the Pound producer Mo B. Dick on "That Thing Is On," this is pure, 100% No Limit product and P knows it. And for that very reason it can be enjoyed as nothing more than that. It corners nearly every urban musical market and nails them flawlessly.
And with that said, it's no wonder I'm Bout It has withstood the test of time. Over 10 years old, it still sounds as fresh today as it did back in mid-1997. And thanks to this re-release (which omits Mac’s excellent “Lock Down” from the track list); you can relive some of those fond memories of No Limit’s glory days.
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