David Cory II has emerged from the MySpace murk. Out there in the ether they lurk - seeming millions of musicians pouring from bedrooms, backrooms and home studios and onto Mr Murdoch's self-promotion platform.
In the UK Arctic Monkeys, Lily Allen and Sandi Thom have all been tagged as Myspace phenomena - although Thom already had management and PR tell the press that she was about to engage on a 21 date MySpace "tour" in her basement, Ms. Allen was also a signed artist and Arctic Monkeys' page was created by their fans without their knowledge.
Whether an artist can genuinely break out from nowhere via MySpace, then, is something of a moot point. There is no doubt that there is something going on and millions, many one-man-bands like the prolific Mr. Cory, are signing up and hurling their music out to the web to see if anyone likes what they do.
Sheffield's finest currently sit as the number two indie act on the giant site with only 'the new Lily Allen' Kate Nash to cast a shadow on their adolescent fluorescence.
Defiantly, and rather charmingly, Cory has used this brave new world to released a two-song single via his profile, but you get the feeling, despite his tender years that he yearns for the days when you could slip a seven inch slice of plastic magic onto your dancette.
"Hole in my Shoe" thumps into town on the back of glam rock's tribal tom toms and a rattling piano riff - a web interview puts Sweet and Bay City Rollers at the top of Mr. Cory's pops. And this is classic pop - two-and-a-half minutes of verse/chorus, melody and hook - woohoo! There must have been a hanging chad on my no vote at the four-minute single meeting. This is a refreshing trip back in time with Cory's treated vocals true to tone too as he sings his happy sad tale to his unnecessary lover.
On the flipside sits "Flower Child," a sunny acoustic singalong that could have popped out of Donovan's or Syd Barret's dander bag. A whimsical, tuneful, softly psychedelic, toe-tapper, who could ask for more?
Take a look, and when you do, start clicking and let yourself wander through the webs and networks, you really do never know what you might find.