As a former record company weasel, I still get frequently asked by artists about how to distinguish yourself from the rest of the pack when it comes to getting noticed by record companies. So this is a little Music Industry 101 for anyone out there looking to get signed.
The importance of a good press kit cannot be stressed highly enough for any aspiring artist. I am actually going to take that a step further. Not only do you need a press kit, you need one that is going to stand out.
Understand that record companies, club owners, and the like literally get hundreds of these things a week. I've personally sat in A&R (Artist and Repertoire) meetings at record labels where there were boxes and boxes of tapes to go through. So you already know what's next right? Many of them get thrown out, never to be listened to or checked out.
The first ones to go are usually the sloppily packaged, handwritten ones in a plain envelope with a cheap Wal-Mart tape inside. Next are the more standardly packaged, but bland and ordinary-looking ones.
Here is what an average press kit should contain:
To get past the trash can, you will again need to package this nicely in a folder. Most of all, you want this to stand out in a box full of hundreds of demos going to an A&R meeting.