Written by Musgo Del Jefe
The first question I asked myself when approaching Barry Manilow - The First Television Specials was "What artist could pull this off today?" In the pre-MTV days of the first special from 1977, Barry was in his mid-30s with a string of what today would be called Adult Contemporary hits. This wasn't a huge gamble for ABC at the time because of the ratings success of variety shows in the late ‘70s. But like my previous reviews of comedic anthologies (Love American Style), crime anthologies (The Untouchables) and the historical mini-series (Roots: The Next Generation), the musical special is a dead art on today's network television. Is it because of over-exposure of the artists on the web and DVD? Or are we lacking the mainstream artists to pull off a full hour of just musical performances? I believe it's a little of both. Barry Manilow was an experienced, mature artist that could entertain for a full hour, but do the performances still hold up today?
The First Barry Manilow Special aired in 1977 on ABC to a whopping 37 million viewers. The special opens with "It's A Miracle" in front of a live crowd. It's a great high-energy song that was also a known hit. There's a well thought out flow to the performances. We go from the energetic opening to a subdued set piece for "This One's For You" which we find is dedicated to his Grandfather. This is followed by "Jump Shout Boogie" in an American Bandstand-type setting including a dance routine with Penny Marshall. The halfway point is celebrated by his popular live song, "Very Special Medley" that combines his extraordinary run of commercial jingles from KFC to Band-Aid ("I'm stuck on Band-Aid") to Dr. Pepper to McDonald's ("You deserve a break today").
But it's the final set piece that defines what set Barry Manilow apart from other artists of his day. There's a set of three songs - "New York City Rhythm," "Sandra," and "Early Morning Strangers" - that all have a common New York setting. The special uses a simple set that looks like a cheap, local play. That simplicity forces you to listen to the lyrics of the songs. In "Sandra," Barry tells a simple yet powerful story of a stay-at-home mom that wonders about what her life might have been.
But if I hadn't done it as soon as I did
Oh there might have been time to be me
For myself, for myself
There's so many things that she wishes
She don't even know what she's missin'
And that's how she knows that she missed
Those simple words are what make this special so engrossing. Barry doesn't have the best voice, his piano playing isn't amazing, and his personality is corny at best. But he can capture an emotion and tell a story that moves you in a short period of time. By the time Sandra "accidentally" cuts herself on a glass at the end of the song you feel like you know this character in a mere four minutes. It's the same talent that Billy Joel and Elton John have used to make multi-decade careers. The First Special finishes with another high-energy song, "I Write The Songs," performed in front of a live crowd.
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