Music, Culture and the Media - Page 2

Author: KristiaPublished: Mar 10, 2010 at 6:18 am 0 comments

VCK fans might simply not be a target market for Afrikaans publications. This would be an understandable. Young, Afrikaans rockers don't generally spend their mornings reading Die Beeld newspaper. However, the media has a responsibility to report on all things relevant. Ignoring an influential band because its following doesn't purchase the publication raises questions about the purpose of the media.

The Afrikaans media's silence on the album could possibly be attributed to a lack of online Afrikaans news and entertainment websites and blogs. This bears investigation.

For a band to willingly reject a larger fan base in favour of producing music for a smaller Afrikaans market takes dedication. The band's relevance to and influence on the Afrikaans culture can't be ignored. Would it be too much to ask for a degree of enthusiasm from Afrikaans media?

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Article Author: Kristia

I run Wordsmyth, the copywriting department for South African public relations company Medios. I write business articles, press releases, blogs and web copy for a variety of industries. I have experience in journalism and copy editing. …

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