This from CMU:
The global boss of MTV has seemingly confirmed fears that the music network will become more conservative in its output following the fall out of the
Jackson/Timberlake routine at the Superbowl earlier this month.
It was MTV, of course, who produced the half time show in which Jackson
bared her breast for those shocking eight seconds, and as sister network CBS
faces big fines and demands from event sponsor AOL for some of their cash
back, the music channel is doing all it can to seem "mortified" about the
With that in mind Bill Roedy, President of London-based MTV Networks
International, this weekend told reporters: "The artist sometimes can be
unpredictable, which is difficult in a live format. We were absolutely
mortified by it. Everyone's learning from our misfortune. We are all
rethinking how we cover of live events. We don't intend to obviously put any
strong censorship on our artists, as that's not what we're about. But when
you have an audience which is mass, broad appeal then we're obviously going
to be very careful."
With time delays now added to MTV's live outputs and more contentious videos
pushed out of prime time many feel a TV network known for pushing boundaries will now put caution before innovation. Despite stressing that MTV is notout to censor, Roedy's comments won't reassure those who are concerned about the impact of Nipplegate on the music channel's creative output.
Commenting on reports the National Football League has said MTV will not be
used to stage future Superbowl events Ready continued: "Whether we're
invited back, I don't know. Whether we want to go back is another question.
Whether Janet Jackson goes back is pretty certain. No."
Meanwhile, Janet Jackson made her first public appearance post-Nipplegate
this weekend - and at another sports related event. She was receiving an
award from the NBA Players Wives' Association for her humanitarian and
charitable contributions. Although Jackson herself made no comment to
reporters about her appearance at the event or the fallout that has followed
her Superbowl show, one of the organisers of the awards told reporters: "Ms
Jackson's humanitarian and philanthropic efforts have been amazing. She has
done a wonderful job giving back to communities across America. That fact
has not changed. She was on board with this seven months ago. We never even considered her not being here."