In a move to capitalize and the mega-popularity of ringtones, Pepsi Smash has collected some of the biggest names in the music industry and expects to give away 260 million ringtones in the campaign. Mariah Carey, Mary J. Blige, The All-American Rejects and renowned producers Scott Storch and Luny Tunes are a few of the artists who have produced new ringtones that will only be available through the Pepsi Cool Tones & Motorola Phones promotion.
So, if you are a television junkie like I am, then you've seen a Pepsi commercial featuring Mariah Carey singing "Time Of Your Life." In her natural fashion, she's coming up out of floors, wind machines, with tons of dancers, water fountains, and more wind machines. And then she breaks out them damn booty shorts that I wish she would just hang up for good.
In this campaign, artists have produced original tracks that are made available as ringtones. But Pepsi takes it a step further with creating original short videos for each ringtone. Mariah was the lead artist kicking things off.
Now, if you're a New Yorker like I am, then you might have grown to hate ringtones. Any given time you could be riding the train and some pre-teen with a Boost Mobile phone might be there and blast your moments of quiet away with annoying ringtones. I was so glad to hear my favorite R&B Queen, Mary J. Blige's "Really Trying 2 Catch U" ringtone. It's a sweet and smooth R&B track that is very much cued for the grown and sexy crowd. I can't wait to download that to my cell phone and blast it on the train back at the annoying kids.
Jump on the Pepsi Smash bandwagon and check out the cool ringtones and ringtone videos!