In short, the girl and her retro style/looks is a marketer’s dream! You can see advertisers clambering to get Del Rey pouting to sell their products. Alas, the (phoney?) gangsta tag also tries to promote the idea that Lizzy is a bad girl — which never really harms sales, does it? Winehouse wasn’t known to be the Mother Teresa of music either you know. It could be argued that Del Rey is almost a polished American version of Winehouse. This might be a savvy marketing ploy ... or, just a coincidence.
Whatever the case, let's just keep Lana Del Rey away from the booze.
Anyway, Del Rey’s retro vibes has led to 'style over substance' comments by people eager to get involved in the backlash. Rumours that Del Rey has been 'created' by music producers have been doing the rounds on music blogs, but even the biggest cynic can’t possibly deny that this girl has great talent and, in our superficial times, has the femme fatale looks to make the record-buying — sorry, download-buying — public go weak at the knees during 2012.
Her debut album Born To Die will be released in late January 2012. Watch the promo video for the title track at this link.