For the past few years, America has set it sights on Britain for the latest musical trends. But Canada has much to offer as well. Toronto’s VICIOUS GUNS, in particular, is a diamond in the proverbial rough.
Fusing the sounds of punk and pop, Jennie and Richey Vicious, along with Ana DeVee, have traveled extensively to promote their self-titled and self-produced EP. This past May, the independent outfit enjoyed a five-day stint at SXSW [South by Southwest] in Austin, Texas, in preparation for a full North American tour, which will run through August. [The complete tour schedule has been appended at the end of this feature.]
Right before the band’s departure to Austin, Jennie Vicious managed to squeeze some time out of her busy schedule and settle down for an interview with Clayton Perry—reflecting on guerrilla marketing, networking, and her guide to healthy living on the road.
I really enjoyed your show at Europa! You opened your set with “End Of The World,” And I instantly fell in love with the track. I am interested in learning more about the inspiration behind the song’s lyrics. What specific details do you remember from the songwriting process?
With “End Of The World,” I think, the most important thing about that song is the lyrics. I was watching a heck of a lot of American news, at the time, when I wrote that: CNN, FOX News. Taking it with a grain of salt, of course. And observing media manipulation, and comparing that to how you feel about a relationship which is trapped in your own life. And then, I just started thinking about the world, and how it’s a microcosm of your own, more personal problems compared to the problems of the world, on the whole. So that’s what that song’s about. This song, and every song, for me, kind of takes on its own life and my process tend to always be different. Sometimes I’ll have a riff, and it will start off that. Sometimes I program the beat.
Do you generally open your shows with that song? And if you do, is there a particular reason why?
We do. We have generally opened with that song. I always just felt that song is a really good opener. It’s poppy. It’s also kind of dancey. It’s almost like a blend of all of our music, in one, so it kind of hints at what’s to come.