Interview: Ginuwine - Singer and Songwriter - Page 3

I really love the single. You mentioned that it was produced by Bryan-Michael Cox and you have worked with him in the past. I'm curious to know what kind of connection do you have with him that you rarely have with other producers?

B. Cox is real cool. When we're in the studio, he respects who I am in the game and I respect who he is in the game. We both got faith and we give each other that respect. He's cool to talk to. He's quick on the tracks. When work is said and done, he inspires me just to watch him do what he does. We just gel real good in the studio. I hope we get to work together again on the next CD because it was real quick and it was real easy – that's the best thing. A lot of times you can go in the studio and you have egos and that's something I don't deal with. We're supposed to gel together or it just won't work. If you can't handle that, there's no need to really go anywhere with somebody just to see who stands out more or who's the biggest star. That's stupid to me, you know what I mean? He's not on that and that's why I really like working with him. 

You're one of the few artists who managed to have some longevity in the business. What do you think it is about you or your personal or professional characteristics that help contribute to this longevity?

Really I think it's just the right timing and the right people when I first came out, doing the right thing and staying hungry. I don't really know what the blueprint is for staying in the business, especially now in our country and in how we view music and how we accept it. Everything is very fickle. They could be a huge star today and tomorrow you hate them. It's really just one of those things where you go to the studio and you do the best you can and stay true to yourself, reach out and listen to music and just try to stay current. I think it just helped me as an artist by bringing dancing back, and being not too scared to do certain things or bring in a new sound with Timbaland – all that kind of stuff. I think all that played a major role in my longevity, as well as me being able to get out here and write my own music. That way people can identify with me as an artist because I'm actually saying things that people go through, but I'm telling it from my perspective. People grab a hold of that. To me, there's no blueprint. It's just you getting out there and staying current and getting involved in the things and the sound that is happening today, doing what you're supposed to do as an artist. That's what kind of keeps you out there. I do know that once your time is up, your time is up. I don't care how current you stay with the new producers or whatever, if your time is up, your time is up. I don't believe mine is up right now but I believe they're waiting and this is like a do-or-die moment. That's why I'm like, "Even if this is not your last chance, approach it that way." That way, you won't leave nothing behind. You go in with all force. That's how I'm doing it, you know what I mean? 

Article Author: Clayton Perry

Clayton Perry's mission parallels that of John Hope Franklin, Marcus Garvey and Carter G. Woodson. As the founder of the NUBIANO Project, Perry facilitates the design of projects that give voice to the Black diaspora, empower the Black community, …

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