Interview: Band of the Week – In Theory

In Theory is comprised of four friends who were classmates at the same high-school and came together out of their mutual love for music, even though their individual tastes were pretty varied. As Theo Gersht (guitar and lead vocals) explained when we spoke on the phone, the band embraced the concepts of grass roots publicity and quickly developed a dedicated following in their local Los Angeles, California. They continued to approach their publicity at that same personal level and got in on the ground floor with sites like Myspace, which translated to a huge internet fan base.

The band was very close to breaking up, because of family pressures, when they were discovered by Vincent Bitetti and Barry Fasman who eventually signed them to Shelter From the Storm Records. Recently they were picked up by TKO and given a sponsorship by RKS Guitars.

There first single, "A New Medication" speaks of the loss of a friend to alcoholism. And Theo says in the band's bio that many of the songs come back to the relationships he and other band-mates have formed. But then there are some that are not necessarily inspired by reality. He divulges "Love Me or Leave Me" was actually inspired by an episode of The OC.

Theo and I recently spoke  about how the band formed, their new album, and their plans for the future.

Tell me a little bit about In Theory's history and how you formed?

Me and Aaron, our drummer, have been playing together for six years. We met each other in high school. The other two guys, Sam and Avromie, were friends, but they were a grade above me and we didn't have much outside contact. But post high school we sort of all decided we wanted to be in a band together and we've been together ever since. It's been about three years now.

To those who have yet to hear your music, how would you describe your sound?

It's melodic-rock. A lot of people try to box us into a genre and we really don't like that. You've probably heard people call us pop-punk or alternative. Nowadays there are so many different genres and we take influences from all over the place.

Article Author: Connie Phillips

Wife, mother, aspiring novelist, and music editor at BC Magazine, Connie Phillips spends most of her time in a fantasy land of her own creating. In reality, she writes about music, television, and the process of writing, when she's not cheering on her kids at equestrian events. …

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