As a British artist, what do you find to be the biggest difference when marketing yourself to an American audience?
Well, obviously the US is a lot bigger and there is a little more work involved. There's politics: if you do one thing, you can't do another thing; you don't do this and you won't get that. That stuff doesn't exist in the UK. I guess because there are so many different kinds of markets in the US, you need to define your niche. I think that's probably it. You need to kind of have your own niche, whereas in the UK you can easily fit into any kind of niche.
With that in mind, what is your take on the third "British Invasion"? What hypnotic qualities do British women posses?
I think we've always done so well in the UK, that the US is interested. There are 5 or 6 of us, and we're all doing equally as well as each other - which I think was quite unexpected. We've all done stuff on our own and I think people are interested in that. I'm very proud to be a part of it. I'm very pleased to be riding the wave.
For more information on Adele, visit her official website.
Article comments
1 - dug
Dear Adel, I am a science teacher at a facility for young women with eating disorders. Thank you for your confidence in yourself just the way you are. You don't seem to have any of the concerns about being skinny, a notion which bombards the youth of today. Thank you for being such a fine role model in this regard; the impact of your personality is incalculable. I admire and support you in all of your future endeavors.
Thank you.
dug
2 - orignal fishcake
shes amazing i absolutely love her . JEr abluim 19 is bloddy brilliant, she too harsh on hersekf about her album. I no it aint her full potential but it better than most people album now wa days. But like dug i also love how she manages 2 accept being plus size. She isnt bothered. she a true inspiration. She knows shes isnt perfect and dat y shes greats. REALLY HUMBLE & TALENTED