Darkhorse - Joell Ortiz. This Brooklyn rapper is probably the closest thing I've heard to Big Pun since the Terror Squad star's passing. Ortiz has a very nice flow and sounds polished, even on mixtapes and freestyles, and the track "I Mean Business" from NBA Live 2005 was a standout on a strong collection. The recent news that Ortiz has signed to Aftermath increases his chances of blowing up ... provided he ever cracks the rotation. Being signed to Aftermath appears to be a blessing and a curse - on the one hand, you have the most powerful imprint in the industry behind you (which means the best beats, best marketing, and a certain level of respect), but on the other hand, you might be waiting in line for years before you get your debut into stores. If Ortiz does get his chance, his stock may skyrocket. With his sharp punchlines, unwavering confidence, and fabulous metaphors, he could really stand out in a sea of mediocrity.
Listen to: "Who Better Than Me," "I Mean Business," "Brooklyn," and "Hold it Down."
Others to Watch - Jae Millz, Cory Gunz, Stimuli, Uncle Murder, Maino, and Mazaradi Fox. It is interesting to hear people speak of the bleak NYC landscape, because there is a lot of talent ready to come up. Saigon and Papoose have the buzz and support systems to pump out platinum records in the near future, but the rest of these artists can make an impact as well.
Jae Millz made some noise this summer with the Scott Stoch-produced "My Swag" and dropped an impressive verse on the NYC Remix of Chamillionaire's "Ridin'". You might remember him as the guy that P. Diddy brought in to battle Ness on "Making the Band," but the Harlem rapper should be able to make a bigger impression than that when his Universal debut drops later this year or early next.
If you've heard of Cory Gunz it was probably as the young sidekick of the rapping version of Shaquille O'Neal or the son of veteran rapper Peter Gunz. Now he's grown up and he's signed to Def Jam and has Jay-Z himself overseeing his debut album, so he is someone to keep an eye on.
As recently as a year ago, Brooklyn's Stimuli was being mentioned alongside Saigon and Papoose as the next big thing to come out of New York, but he's been slow to saturate the mixtape circuit (he's only put out three in the past three years, which doesn't seem to cut it in this day and age) and things with his label, Virgin, have been dicey to say the least. If you heard his verse on The Clipse's "On My S***" then you know that this guy can rap. But will the masses get the chance to hear him?
Article comments
1 - Connie Phillips
Congratulations! This article was chosen as an Editor's Pick.
2 - me
the reccomended songs to look at are not great to be honest. I don't know too much about the others but for papoose lisen to alphabetical slaughter, what the fuck is a papoose, underground king part 1, law library (all of them), comprehend and...................the truth