Now the West is once again in the mix. The momentum exists and it is up to the new wave to cash in. Nature abhors a vacuum, so you'd better believe that there is room for a host of new stars to break though and into the forefront, which is probably why almost every artist coming out of L.A. these days is quick to yell out "New West!" at a show or on a mixtape. No one wants to be associated with the dog days that have made up the better part of this decade. They don't necessarily want to be associated with Game either, but that's only because he's a one-man army who doesn't know how to play nice. These newcomers simply want to occupy spots that are destined to be filled.
It all means that there is a ton of opportunity out West, which works out nice, because there's also a ton of talent.
Primary Challenger - Bishop Lamont. It wasn't easy to pick between Bishop and Glasses Malone, but in the end, I went with the better long-term option. Arguably already the best rapper to ever come out of Carson, California, Bishop Lamont is poised to become mega-star. Why? Let me count the ways.
For starters, he's looming as Dr. Dre's newest protege and unless you haven't been paying attention to the drama surrounding the Game over the past year, you know that there's a vacancy for that particular lead chair. Considering the success of artists ranging from Snoop Dogg to Eminem to 50 to Game, being Dr. Dre's running mate is the rap equivalent to being tabbed by Martin Scorsese to be his new go-to actor (see: Robert DeNiro 1973-1995, Leo DiCaprio 2002-current). So he's got that going for him.
(I love the story of how this came to be, by the way. Apparently, Bishop was supposed to meet Kanye West with demo in hand at the "Dreams" video shoot, but Kanye was a no-show. Bummed out and ready to head home, Bishop saw Dr. Dre come out of a trailer so he walked right up and handed him his mixtape, Who Do I Have to Kill to Get a Record Deal? A few days later he was driving around listening to Power 106 when all of a sudden Dre was on the air talking about how excited he is to work with a new artist named Bishop Lamont. Great stuff.)
Even better news is that this right-hand man position looks like it will provide some immediate results. There have been countless artists that have signed with Interscope and Aftermath only to collect dust while waiting for a chance to shine, but the word is that Lamont's first album, The Reformation, will release during the first quarter of next year. According to an interview he did for West Coast Rydaz, Bishop will be getting beats from virtually every big name in the production biz, including Just Blaze, Pete Rock, DJ Quick, Battlecat, Dre, Scott Storch, J Dilla, DJ Premier, and Salaam Remi. Not only that, but he figures to be the top gun on Dre's Detox if and when that actually happens. Plus he's already got a follow-up project in the works titled The Possible Impossible that will feature all beats from Dre and Storch. He's also aiming to work with artists such as Chris Martin, Korn, Mike Shinoda, and the White Stripes in order to expand hip-hop. 2007 could be Bishop's year, regardless of newcomer status or West Coast location.
Article comments
1 - Brian Raney
I definitely agree that Bishop Lamont is going to be the best up and comer. I would put Crooked I up there behind him. I know Crooked has been around for quite some time, but his debut cd should come out this year and hit strong. In my mind, Crooked I is the best lyrically. It's frustrating that all he has dropped is mixtapes. I think Glasses Malone is pretty overrated, but that production might help him out. Can't believe all those producers that Bishop claims he has. That should be unbelievable.