The length of the songs also evolved. In the 1950s, it was common for songs to be anywhere from two to two and a half minutes long and in the 1960s; the three minute single became the norm. This length was very convenient and fit the AM radio format very well. Millions of demo records were sent out to radio stations with specific instructions as to which song was supposed to be the ‘hit single,’ although there were some DJs that played the ‘B’ sides and those songs became hits. Elvis Presley was one of the first artists to release the ‘double-sided single’, meaning that both songs would ultimately end up on the charts. The Beatles followed suit and were also one of the first recording artists to push the envelope, so to speak and commonly had songs over the three-minute norm. In fact, there are some singles that had to be edited by radio stations and shortened to fit their particular formats. Don McLean’s 1972 hit “American Pie” is an example, the single was split up into two parts on the 45. The Beatles broke new ground in 1968 with their over seven minute epic “Hey Jude.”
The sales of the 45s were recorded on the record charts in most countries in a Top 40 format and these charts were often published in magazines (Billboard), television shows (American Bandstand) and radio programs often had the Top 40 countdown shows (Casey Casem).
Nowadays, they still manufacture 45 rpm records, but on a much smaller scale than decades ago. Indie bands, r&b artists, and punk bands love the format; it makes the music affordable for their target audience and, after all these years, 45 rpm records are still highly sought after by collectors. Happy Birthday to an old friend; here’s for many more!
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