Facedown In The Mainstream: Cultural Pimpin' & Hip Hop

Part of: The NUBIANO Exchange

This article is part of a series in celebration of a new, dynamic voice in Black America: the NUBIANO Exchange. Brace yourself for the NUBIANO experience. 

  by Edward Garnes

"Think it is when it ain't all peaches and cream/That's why some are found floating face down in the mainstream." — OutKast (excerpt from the song, "Mainstream" off the album, ATLiens)


Over a decade ago, Hip-Hop theologians OutKast used their southern-fried flow to send an impassioned plea on their seminal track, "Mainstream:" Don't let a little bling blind your perspective. The prophetic duo — with assistance from play cousins Goodie Mob — exposed the trappings of fame, government corruption, and AIDS via a cautionary rap verse. They knew then what many are discovering now - Hip-Hop's mainstream coronation would be a welcomed blessing and unforeseen curse. 

Hip-Hop, like many other Black cultural productions post-Middle Passage, has been compromised by cultural pimps (record labels, media conglomerates, corporations, etc.) seeking to censor its revolutionary elements while green-lighting destructive buffoonery and giving credence to long-standing stereotypes of Black life. Consequently, artists of substance like Dead Prez, Jean Grae, and Little Brother rarely make radio play-lists. Little girls dream of being video vixens instead of spinnin’ soft Black songs like Nikki Giovanni. And while outlets discuss whether Hip-Hop is art or social poison, the larger question we must ask is how white supremacy and market forces have altered the perception of a grass roots movement. 

Hip-Hop has sadly become a convenient scapegoat for historical inequalities that deeply alter our quality of life. Art ain't created in a vacuum, and Hip-Hop was originally birthed as an underground anecdote to the psychological trauma of poverty, racism and a range of human sufferings that flow through them. Trouble in Hip-Hop paradise began when artists abandoned the tenets that once defined Black existence (solidarity, social activism, etc.) and began to mimic the values of a corporate system founded on greed, capitalism and individuality. 

This abandonment of social conscious is aided by market forces and label heads who care more about profits than prophets and offer million-dollar deals to studio gangstas and anyone willing to drop nonsense over hot beats. Today's Hip-Hop artists are a small cog in a well-oiled corporate machine that has always used Black sweat, toil and cultural production (remember slavery) to serve its seedy economic interests. So, panel discussions like the one that took place on the Oprah Winfrey Show (April 18, 2007) are great for TV ratings, but miss the mark when accountability is solely placed on vulnerable people without power — power that dictates our economy and distributes wealth. In other words, if we convict the rapper, we must convict parents who dropped the ball, elders who turned their backs on the impoverished, corporate pimps who pray for our demise, so called "Black" spokesmen padding their pockets at our expense, and a system of commerce that never gave a damn about Black folks in the first place.

Continued on the next page Page 1 — Page 2

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Article Author: Clayton Perry

Over the past few years, Clayton Perry has interviewed some of the BIGGEST entertainers in music, film and television. Check out his digital archive with 180+ definitive conversation pieces.

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