ELECTROCLASH: THE COMMERCIAL FACE OF ELECTRONICA — FINALLY!

In terms of this CD introducing a collection of a new category of music
called 'electroclash' it succeeds. Out of 20 tracks at least 13 stand out and
all the rest each have at least something to justify inclusion in this cool
package. Much to my surprise it has been on the market for close to 6 months
and has sold only 5,000 copies to date but that doesn't indicate anything.
It's just a statement on the mediocrity of American radio and the
difficulties facing creative new musicmakers and distributors in America. Hey, we can build robot planes up the kazoo but can't recognize cultural changes that stare us in the face until after the fact. Maybe the Euros are right about us — that we're slow on the uptake.

Once over the realization that there actually is a new style of music developing and that it can be immediately understood and identified (and that's part of the beauty of the electroclash sound, its accessibility) we can analyze its quality if it is to assumed that its main features are melody, lyrics, beat, creativity, modern sound. Dare I say it — it's modern commercial music that is listener friendly. It's naughty, sexy, sentimental, minimal and maximum, romantic, humorous, passionate, provocative and fierce. It's young and modern. You can sing to it, dance to it, smoke to it, hump to it and smile, too.

Check out NAKED, DRUNK AND HORNY ... and if DESTROY SHE SAID isn't a hit (if ever played on the radio) I'll eat your socks! Check out the phenomenal FISHERSPOONER duo, too. One track, called SUNGLASSES AT NIGHT by TIGA &
ZYNTHERIUS sold over 200,000 copies in Europe alone as a single. I've been
around forever and haven't been this impressed in quite some time. This is
real.

Article Author: Marty Thau

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