Back to our strange tale. “Friday” picked up steam a couple weeks ago when The Daily What blog posted it. And hated it. Next thing you know, it gets re-posted on Tumblr, Twitter – all over the place, really – to the point that with virtually no warning, this cheaply-produced but professional enough-looking video has soared to heights absolutely no one could have guessed.
Put it this way: as of this past Thursday, March 24, Lady GaGa’s “Born This Way” – the song that premiered at the Grammy Awards and received so much fanfare – had not quite 25 million views. Rebecca Black’s “Friday?" 45 million. And that’s been only since reaching the two-million mark a mere ten days earlier.
With numbers like that, you’d think this girl would be a huge star, right? The next Justin Bieber? Not so fast. The blog City Sound summed up the “popularity” of the video as such: “Is it sad? That depends on your point of view. Is it hilarious that “Friday,” Ark Music Factory’s biggest hit, has gotten famous for being mercilessly made fun of on the internet? You bet it is.”
Apparently, people did expect too much of a 13 year-old girl because the hatred for this girl online has been nothing short of ruthless. Imagine the angry mob going to lynch Dee Snider’s character about halfway through the movie Strangeland. Now substitute Snider for Black and the mob with your typical, vicious, “hide-behind-the-keyboard-and-be-an-asshole-because-the-internet-lets-you-get-away-with-it” pack mentality and you have a great idea of what’s happened to this girl. Describing it would not only be redundant, but a screencap from Black’s appearance on “Good Morning America” tells the story much better than I could:
Where has all this come from? The hatred, probably from having something this innocuous catch on just as the world is in the throes of BieberMania, and many are sick of having to hear this annoying type of pop every time they turn around. The obsession, from the fact that we’re a culture that’s become obsessed with it. I really hate to tell Bob Geldof this, but if he’s looking for his defining statement of a generation, “Friday” could very well be it.
I said it last week: “Let’s look at the landscape today. This is a time when being a celebrity for the sake of being a celebrity and the culture’s obsession with that is the big issue of the day. Small but powerful nations are rocked by earthquakes, human rights are being trampled all over the world, including here at home, but the one thing that unites everyone is the love or hatred of a teen pop star...The only statement people seem to be interested in making revolved around the idea of celebrities and how easy it may be to become one.”