Talking of troubles at Universal - a former Def Jam executive has accused
the label of manipulating Soundscan results in an attempt to distort music charts. Theresa Rossi claims Def Jam hired a marketing company called Giaco
Entertainment who forced music stores to repeatedly swipe free CD's of Def
Jam artists in an attempt to inflate the number of units scanned. Rossi goes on to claim that when the top guard at Universal got nervous of the Giaco relationship in 2001, Def Jam President Kevin Liles and Giaco created a new
company called Entertainment Marketing Services in an attempt to allegedly
conceal the relationship from other Universal executives. Giaco's people have denied the allegations - Universal are yet to comment.
From: CMU
Article comments
1 - Dwaine AKA Scooter AKA D.J.
If Def Jam really wanted to do that, it would've boosted up the sales of Joe Budden's debut CD.