Devo Sues McDonald’s; New Wave Nigel Under Fire - Page 2

With this history in mind, Casale’s comment that McDonald’s “didn’t ask us anything” is curious. Those cynics among us could interpret that to mean that Devo might have approved the idea, had they been asked and, it can be inferred, been given a cut of that sweet Big Mac baksheesh.

So why continue with the lawsuit? Sure McDonald’s is guilty of either unimaginable, ignorant stupidity at best or shameless, blatant thievery at worst. Devo’s always operated with a twisted and wry sense of humor; they should get creative and devise a partnership with McDonald’s. Besides, there are many similarities between Devo and McDonald’s that are too striking to ignore:

• Devo has crafted an other-worldly image throughout their career. Similarly, anyone biting into a McGriddle will certainly agree that those ingredients are not of this world.
• The musical output of Devo and the less-than-gourmet output of McDonald’s don’t age particularly well. A bad Devo song is basically the musical version of a day-old Quarter Pounder: hopelessly dated beyond repair, possibly toxic, and likely to send you scurrying to the bathroom.

Devo can parlay this Happy Meal brouhaha to their advantage by introducing themselves to a new generation of music and fast food consumers. A whole line of new toys could document every phase of the band’s career. McDonald’s cups could be shaped into the band’s famous flowerpot hats. And, oh yeah, I’ll take my McDevo with cheese.

Article Author: Eric Dennis

Eric Dennis is a music enthusiast/junkie who really needs to ease off the sarcasm sometimes. In his free time he enjoys dodging thunderbolts from angry Skynyrd fans. He regularly writes for blogcritics.org and spectrumculture.com.

Visit Eric Dennis's author page — Eric Dennis's Blog