Dave Harris of Retro Rewind on Music's Past and Radio's Future - Page 7

Getting back to the show, what are some of your plans for the future with Retro Rewind?

Like I said before, it's fun doing the show and having it on the radio, and if someone is a fan they know when and where to hear it, but honestly the Internet is becoming something. It's more than 'on demand' it's 'right now.'

People want to get it right now. So, I'm hoping we can evolve and expand the show and have it spread. Like I said, there aren't a lot of shows or programs that are big on the Internet, yet. I think we're doing something very unique. It's turning into a word-of-mouth thing. What I mean by word-of-mouth is people are letting their friends know about it – that it's something that is happening right now and you need to check it out now.

That's the beauty of Twitter, I think. Twitter is just instantaneous.

Beyond that, especially for you I think, is if you send a tweet that you're going to go on the air in say ten minutes, like I've seen you do, maybe only ten percent will retweet it, but the number of people you get your message to, compared to older forms of traditional advertising, is really amazing.

It's a whole different ball of wax. It's a challenge to be able to evolve on the Internet. I just think that's something we are taking very seriously and would like to conquer. It's world wide. The thing about that is I'm getting emails from Germany, Holland, Mexico, Canada — well of course that's a little closer to home — but like Argentina, Sweden. Then there's the time difference. For a lot of those countries, the time it is there when they tune it; it's very humbling that someone a whole other time zone away would make the time to tune in, and listen, and keep it there. It may be afternoon for us but it's one in the morning for them. That's bizarre.

I think that's one of the advantages to you being able to rebroadcast the older shows over the Internet: people all over the world get another chance to catch something they may have missed.

Yes, that's true and that's what a lot of them are saying. The thing we don't have set up, or carved in stone, is a way for us to schedule to stream older shows. We're still trying to evolve that.

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Article Author: Connie Phillips

Wife, mother, aspiring novelist, and music editor at BC Magazine, Connie Phillips spends most of her time in a fantasy land of her own creating. In reality, she writes about music, television, and the process of writing, when she's not cheering on her kids at equestrian events. …

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