I think for us it started out as traditional radio, programs that you would hear on the weekends, but with, like you just said, with the Internet you can really cater to an audience. Every now and then I'll go live in the middle of the day just because.
If I see the interaction on Facebook or Twitter, which I think is important you know, to be involved and kind of interact with your audience or fans, it gives you the opportunity to do some things that I think you normally wouldn't do with traditional radio.
So, I think that's how we've evolved, just using the Internet as a powerful tool.
Do you think the promotional tools we've been talking about — Facebook and Twitter — have been paying off? Are you seeing exponential growth from it?
Yeah, absolutely. A lot of growth. Like I said, I think it comes down to this. First you have to have a product that they like, something that is appealing to a lot of people all at once, but it I think it really is growing with the social networks because it's instantaneous. It's really quick. It's right away.
If you have a fan-base that's already drawn into what you're doing, to be able to tap into that immediately and get results is very rewarding but it's also… you kind of have to be on your toes to take advantage of what's given to you. So, yeah, I think it's a very powerful tool. It's really helped promote us because it's word of mouth, you know.
We play a lot of songs that people have forgotten about or they haven't heard in awhile. That's what a lot of the comments that I get back by way of Facebook and Twitter say. Like I woke up this morning and there's four of five comments that people made saying, 'Oh my god, I haven't head that in years.' Of course I don't know what song they're talking about.
They don't include that in the note?
Yeah, but I can only imagine that it's something, you know. That's what we're looking for and for them to be able to tell their friends that they are listening or for them to say 'try this' or 'hear this.' It's very rewarding because it's instantaneous.
You talk about the songs you haven't heard in years, but it seems that those songs are hip again, or maybe it's just in my house. Do you think that's also a trend? That people are just turning back to that music?
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