Some are saying she didn't hear the name, which is why she said "What?" Her reps are saying (according to USA Today) that she was just joking and didn't know she was on camera. Although, if that's the case... why did she look directly AT the camera when she did it? Not to mention the fact that right before they announced the winner, you could clearly see Faith mouthing "I'd better win". 
I personally feel like Faith isn't the type of person who would react that way, and it did look quite exaggerated to the point it could have been a joke — I honestly hope that's all it was. Either that or maybe she was paying tribute to Kanye West.
You can view pictures of Carrie as well as fellow Idol alumnus Kellie Pickler on the red carpet at the CMAs, video of Carrie's performance, and stills from throughout the night over at Breath of Fresh Ink.
Here's the infamous Faith Hill moment:
Article comments
— go to most recent comments1 - Bg
She deserved both awards she got!! Faith hill has sucked since Breath and just cause someone is 100% better then she is doesn't mean she has to be a poor sport. I doubt she was joking. WTG CARRIE WTG!!
But the sad thing is when you said that Simon said she was going to sell more then any other seller, that may be true but he also said he liked Kelly Pickler better and look who won and didn't win AI
2 - Steve
While Sara Evans may not have performed great, keep in mind she's going through some trouble at home. I was impressed that she even made the show, and was glad to see she's not giving up.
Faith's reaction that you posted is hysterical though. It definitely looks like she was mad she wasn't picked. Of course, anyone in the real world could have told you Carrie Underwood was going to win.
I wish Miranda Lambert was recognized a little more. She has lots of talent, and just comes off as a true fun loving country girl.
3 - Steve
Oh, and if Faith was just messing around, maybe she ought to publicly apologize to Carrie, not just try to say she was fooling around.
4 - Kathy Scovill
Ok, I totally missed that moment last night with Faith Hill. Then I heard something about it on the radio this morning and was like "WHAT?" because I watched the entire show and couldn't figure out what they were talking about. Now I realize at the moment that Carrie Underwood's name was announced, my daughter and I started screaming and high-fiving 'cause my predictions from my prediction piece were right so I missed all the drama!! Now Britney has to go and eat up all the fresh comments.... can't let anyone outshine ya, can ya Brits?? Thanks for the YouTube replay....I felt so out of the loop all day!
5 - Cheryl
That's all we've heard for years how perfect Faith is and how perfect her life is. It's nice to see that she's human just like everyone else. I would have one question for Faith. Why did you take the focus off Carrie's PERFECT night with your little joke? No one has ever pulled a little joke when you won. Now that's all Carrie is going to hear for weeks to come. Carrie is country music's breath of fresh air. Her talent speaks for itself. She deserved to win.
6 - Michael
Faith Hill didn't know she was on camera???..that's BS. Like this site said, she looked right into the camera and said it. It's clear to see she is a liar. I lost A LOT of respect for Faith. CARRIE ROCKS!!
7 - Michael
I watched the clip several times and if Faith Hill wants to make us believe that she was joking maybe she should just say it was a mouth malfunction. It worked for Justin Timberlake!
Also if she says she didn't know the camera was on, come on faith your in showbiz you mean to tell me you don't know when a cam is on. CONGRATS to Carrie she deserves it.
8 - Josh
That was so ridiculous what Faith did! I could not believe her poor attitude. Everyone knew that Carrie would win. I have little repect for Faith now.
9 - Larry D.
Carrie is so gorgeous!!! I did not like her dress too much, but other than that, she is a very pretty woman.
10 - Mark
I agree with you 100%. She is extremely attractive. Much prettier than Faith. CONGRATS CARRIE!!!!!!!
11 - A D Enstoss
I really think there is more to this than that .Promo runs pretty deep in the CMA and there was like a secret little message if you notice between the announcers just before the winner was read . Faith had her hands raised in acceptance even before the name was read as if the decision was made beforehand and she was also aware of it . Someone in the process ovbiously became disallusioned with the continuing promotional aspect of the CMA and honestly made an honest award for a change .
12 - sarah
i personnally believe that faith hill was joking she has never given me any reason to think poorly of her so why should i start disliking her now over something that people are saying ive listened to faith since i was 3 years old and she is a very talented artist i will continue to be a huge fan of hers and also carrie ive loved carrie ever since her audition on american idol and said she would win so rock on CARRIE and FAITH!!!!!!!!!!!!!!!!!!!!!!!!!!!
13 - keithc
I think it was totally real and HILL-arious. It's obvious that it was a reaction from a fading star who's over-inflated ego cannot handle the passing of the torch.
14 - rocker
I love how fans say "I know Faith and she wouldn't act like that",,yeah right, you "know" her. This revealed the true Faith Hill---egotistical, bratty, with her doors blown off by a younger, more talented product.
15 - DJRadiohead
I think it is just as unfair to make wild assumptions about Faith Hill's true character based on this lone incident as it is unreasonable for fans to claim to know how a star would act in real life.
16 - Get a life
I think you're all losers for talking about it this much. Don't you have somewhere to go or a friend to call?
17 - Cope
Hey ... Faith Hill was not joking! She threw her arms up as though she was the winner, but then it sunk it it was not HER name they called! They're just trying to cover it up as a joke because her reaction was caught on camera!
18 - Greeneville, Tennessee
"I know Faith and this just isn't her."
Yeah . . . right!
"I've never seen Faith act this way before."
That's the key, you've just never seen it. It doesn't mean the Queen Bee hasn't done it.
Faith Hill has very expensive PR people who have created a false public image. You got to see a few seconds of the real, un-PhotoShopped Faith Hill before she ran off to complete her tantrum.
Welcome to the real world, Faith. Things don't always go your way just because it's what you want.
19 - lisa
LOOKS LIKE SHE IS A SORE LOOSER!
20 - Kuala Lumpur, Malaysia
Oh boy, its so massive even Carrie's fans in Malaysia know....CONGRATS CARRIE!!!...u were totally deserved this recognition....we love you!!!
21 - cherry
That was pretty amusing to watch. You can definitely see Faith Hill mouth the words, "I better win" and chuckles once they show all the nominees. It seems as though when Carrie Underwood's name was announced, she had raised her arms and hands thinking it was her (hopeful wishing taken too seriously). She then yells "WHAT!" into the camera and leaves the stage. All in all, great diva reaction from a diva herself.
22 - duane
They actually hand out awards for this CM crap?
--------------------------------------
The Sound of Muzak by Porcupine Tree
Hear the sound of music
Drifting in the aisles
Elevator prozac
Stretching on for miles
The music of the future
Will not entertain
It's only meant to repress
And neutralise your brain
Soul gets squeezed out
Edges get blunt
Demographic
Gives what you want
Now the sound of music
Comes in silver pills
Engineered to suit you
Building cheaper thrills
The music of rebellion
Makes you wanna rage
But it's made by millionaires
Who are nearly twice your age
One of the wonders of the world is going down
It's going down I know
It's one of the blunders of the world that no-one cares
No-one cares enough
23 - Bobbi
I think Faith really needs to come out and apologize to Carrie. Sorry but Faith hasn't done a damn thing for country music lately. Not only does Faith owe Carrie an apology, she owes her public an aplolgy for acting like a spoiled child.
24 - John
I think Faith needs "faith" because she has forgotten her Christian upbringing.
Come on now, it was no joke! When was the last time we saw her be a joker? It was the real McCoy.
I think the great Cindi Lauper sang it best, "Your true colors come shining through, true colors, true colors...."
Congrats Carrie on a well earned award. May you win many more!
25 - Clarissa&Maddie
Maddie; I think that Carrie Underwood deserved the award, I still like Faith Hill but her last few albums wasn't very good at all.
Clarissa;I love Carrie Underwood she deserved to win, but Faith Hill shouldn`t have done that to Carrie.
GO CARRIE UNDERWOOD!!!!!