Another Store Down: Quixotic Mission Proves Quixotic

When Found Music opened on Wilshire in LA - "in the heart of the Miracle Mile" - they were brash, optimistic and funky but chic. Check out the opening message on the site:

    Buy some stuff from our store. If you don't buy anything we'll just go out of business within a few months and have gotten nowhere.

    The Store is at 5472 Wilshire Blvd across from the El Rey and down from the Conga Room.

    We serve beer from 6-8 Monday through Friday, typically bud in a can. It's free. And we encourage brown bagging in your special alcoholic needs. If you don't know how cool that is then go to the Viper and order the same. SIX Dollars. Free vs. Six multiplied by the amount of Bud it takes to accomplish your mission. HMM. That would be ZERO vs. $24 for the average person.

    We hope to support most events at the El Rey Theater. We are working with them to sell hard tickets to their events. Currently they are running a top notch business of ticket sales online. Check them out here. They are really good people and it is one of the best venues in town.

    We have parking. Use it when you visit US and save heartache. A little guy who works for the building keeps watch at night and gets to keep your car if you park there and go to the El Rey. I hope that never happens to you. He sells the cars in Mexico for $1000 even if its your moms Minivan worth $40,000. Our parking is behind the store in a spot that is clearly marked Americana Plaza. Use it and save heartache.

    We serve coffee in the morning until about 2PM (when morning ends IYKWIM). We don't open until ten so were just going to miss the commuter crowd and hit the fabulously unemployed demographic bullseye.

    Andrea Lahue is our resident Artist for the time being. Her stuff rules and you should be sure to come by and check it and her out. It's wonderous I tell you.

Now three years later, the tone is a bit different:

    Found Music Moves From The Miracle Mile
    Posted Wednesday, June 16, 2004

    Friends,

    It's time for Found Music to move on. The situation for the public entity of Found Music - concert venue, new release store, used music buyer and neighborhood hangout is such that we cannot foresee ever being able to make any money or even sustain ourselves.

    Instead, we are moving to a private warehouse situation downtown and selling items mail order. The rent is one fifth what it cost to have a retail space, yet as we've told most of you, mail order has always been 70-80 percent of our business.

    Continued on the next page Page 1 — Page 2

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