50 Years With the Isleys - Page 2

The next version of the Isleys - as brothers Ernie (guitar, drums), Marvin (bass, percussion), and brother-in-law Chris Jasper (keyboards) joined up - took the band into uncharted waters. In the early-'70s, black artists and producers like Norman Whitfield, George Clinton, Curtis Mayfield, Isaac Hayes, Gamble & Huff and the Isleys simultaneously elongated their music, as album replaced single as the basic unit of musical currency. The Isleys created a heavy, funky bass-and-psychedelic guitar (from Ernie) sound that became extremely popular with black and white audiences alike.

The sound really came into its own with 1973's 3+3 album, which made the top 10 and spawned the hit single "That Lady." The Heat Is On went all the way to No. 1 in '75, proving that the world was ready for black rock from someone other than Jimi Hendrix (who had toured with the Isleys in the mid-'60s).

The band regularly hit the Top 10 throughout the '70s (Harvest For the World, Go For Your Guns, Showdown, Go All the Way) before Ernie, Marvin and Jasper left to form Isley, Jasper, Isley in the '80s. That trio reunited with Ronald and Rudolph under the Isley Brothers rubric in '91.

As other musical families have fallen by the wayside, the Isley Brothers have found a way to stay strong for 50 years. Their success in performing, business, writing and production is unique - with hits in SIX decades - and continues into the third millennium. Their latest album is Body Kiss, with Ronald and Ernie remaining active and R. Kelly doing most of the writing and producing.

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Article Author: Eric Olsen

Career media professional Eric Olsen is honored to be the founder and former publisher of Blogcritics.org, and former publisher of Technorati.com, which both rule. He is now editor, co-founder, and CEO of The Morton Report.

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Article comments

  • 1 - cjones

    Sep 30, 2003 at 12:21 pm

    although this is not well known, Jimi Hendrix actually played with them at one point.

  • 2 - Chris Arabia

    Sep 30, 2003 at 1:24 pm

    Yes. Even though he was a backup guy, you can clearly hear his sound on some of those songs.

  • 3 - tiara

    Nov 05, 2003 at 6:35 pm

    is js sisters realated to ronald isley

  • 4 - Mac Diva

    Nov 05, 2003 at 7:09 pm

    The Isley Brothers would go on my Sexiest Singers of All Times list. Some of their music just delivers even the reticent right into that 'let's get down, baby,' groove. I wonder how many births they've been responsible for.

  • 5 - AJ

    Oct 14, 2005 at 5:20 am

    Apparently Ernie Isley taught Jimi Hendrix how to play guitar

  • 6 - Eric Olsen

    Oct 14, 2005 at 8:04 am

    no, other way around

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