On British television there is a commercial for a new yoghurt called Perle de Lait; in the commercial a woman makes a tastes-sour, unhappy, before face when eating yoghurt, however once she has tried the perfectly creamy, silky smooth Perle de Lait yoghurt she has a warm, happy, glowing after face, very similar to a post-orgasm face –BTW it's actually fabulous yoghurt.
And that's what The Ruse's newest album Love Sex Confusion is. The musical equivalent of afterglow; the after Perle de Lait face. It's a perfect example of their rich, creamy, silky smooth blend of pop-rock melodies and throaty, post-grunge vocals. The kind of luscious sounds that makes you feel relaxed and quivery.
Love Sex Confusion begins with the albums first single “Can't Stop”, the strongest track on the album, but not by much. With a rhythmic-pounding bass line, catchy riff and frontman John Dauer's powerful, husky, overtly sensual vocals. Next is “Sweetness” another punchy, riff-driven concoction with buttery, caramel vocals.
On “Glitter Not Gold”, in addition to the normal monumental scope of the Ruse's sound, there is the fantastically catchy chorus “You know and I know/ If you go then I go where you go”. You'll find yourself singing those lyrics throughout the day. Make sure you also pay attention to “Dance On Your Grave” more riffy, punchy goodness and promises to dance on your grave because, according to Dauer “the dead can't talk”.
It's difficult to pick any one stand-out track from such a strong album, but my favourite song by far is the coolest – and by cool I mean mellow – track on Love Sex Confusion. “Took So Long” is a lullaby of a love song. Acoustic guitar, powerful melancholy vocals and chilled bass lines all add to the heartbreaking quality of this song. Dauer's vocals are achingly sweet when he nearly weeps the opening lyrics “These eyes have seen enough/ To know when it’s time to stop /And these hands can’t hold you up /They’re much too old , they’re much too rough”.
The Ruse is one of those once in a lifetime bands. When you are writer and/or lover of music, once in your lifetime, if you're lucky, you will stumble across a band early in their career who you know are destined for greatness; and The Ruse are such a band.