Los Angeles: Hip-Hop heads have yet another gathering place, full of music, art and good vibes. 33third is a world famous music store, where you can find the best in underground Hip-Hop. The store recently changed owners, and Matt is doing a great job at bringing some real Hip-Hop to L.A.
The store is a well known sight, as it sits on West Pico, almost a stone's throw away from Roscoe’s Chicken & Waffles. While record stores suffer and try to save the declining register sales, 33third steps it up by bringing some of the top names in Hip-Hop to the store.
In the last year alone, 33Third has hosted Ghostface Killah listening party, complete with a fish fry, The Unity in-store, bringing legendary Los Angeles promoters and Hip-Hop full circle with appearances by La Coka Nostra, Chino XL, Defari, and many more. Common was recently at the store for signings, as future appearances by DJ Muggs, Sick Jacken, and Cormega are planned for the next month.
Pharoahe Monch was in the house on August 15th, promoting his new album “Desire” as well as judging an emcee battle, and signing autographs. While the sounds from the new album, which is off the meter as expected, played in the background, graf writers got busy outside and threw up Monch inspired pieces everywhere.
Later in the night, Monch sat upstairs overlooking the crowd and judging, as the rap battle took place below. While I forgot the name of the winner of the bout, he more than deserved his $100 prize and his autographed microphone, signed by Pharoahe himself.
The night was full of good times and vibes, with rhyme inspector Percee P hosting the event. To top it all off, Hip-Hop nerds probably wet themselves when Prince Poetry, the other half of the legendary Organized Konfusion, stepped in the house to show his old friend some love. Both Monch and Po walked the store, kicking it with the shoppers, and various emcees floating around the spot.
All in all, it was a perfect night of real Hip-Hop, in one of the most welcoming record stores in Los Angeles. If your in town, stop by and pay them a visit, you never know who you might see in the spot!
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