Britney launches her seventh studio album with the euro-dance slammer “Hold It Against Me” which is more reminiscent of the absolutely brilliant dance pop of Blackout than the safer generic sound of Circus.
Max Martin and Dr Luke have introduced the grimy sounds of dubstep to the mix, the beat du jour which originated from the underground dance scene of London in the early 2000s and is now popping up everywhere on the British pop charts with artists like Tinie Tempah and the BBC’s Sound of 2011 runner-up James Blake. Hold It Against Me is a decent enough dance record and will no doubt be on high rotation on KIIS FM all spring, but disappointingly with nothing new from the Swedish impresarios who have been churning this stuff out in Europe, sans the dupstep, since the 1990s.
Most of the lyrics, with lines like, “You feel like paradise and I need a vacation tonight,” are lame euro cheese and the chorus might as well be from a Cascada track circa 2005. Pity really as the dubstep elements and the rave-a-licious breakdown at approximately 2:45 show there is a hard-hitting club jam fighting to get out. Hold It Against Me falls just short of amazing to a disheartening cliché. Shame.