I’m not one to press people on issues that I believe in and I don’t really consider myself a controversial writer. And while I am opinionated, I don’t throw it down your throat. However, when something someone does is just wrong and it affects my family and friends – that’s when I feel I have to get involved.
Recently, I had a guest post on MommyBKnowsBest about the dangers of high fructose corn syrup and the awful things that it can do (and does) to our bodies. Last month at the Type-A-Mom blogger’s conference the Corn Refiners Association launched their new name, “Corn Sugar”…along with some blogger gifts, er, bribes.
Which I promptly threw out.
It’s great that the CRA (Corn Refiners Association) is giving HFCS (high fructose corn syrup) another chance and changing the name so people won’t associate it with the bad rap that it’s gotten…or is it???
Giving the product a new name, large advertising dollars, and even outreach efforts to Mom Bloggers doesn’t make the product any different. It’s funny how CRA and even some big public relations companies are underestimating the intelligence of moms and women.
Slashfood recently reported on the backlash that CRA and some mom forums are receiving over High Fructose Corn Syrup. It seems that Mom Central, a large marketing group focused on mommy bloggers, ran a blog tour and campaign on behalf of the CRA. Mom bloggers were encouraged to write posts about all of the great things Corn Sugar has to offer, in return for a gift card.
Some bloggers took advantage of being able to write some fresh content for their blogs and get “paid” for it at the same time and there’s nothing wrong with that, but as a mom blogger I feel very strongly about doing my research on things I review and not being the type of blogger who cuts and pastes whatever the companies I’m representing want me to say. I believe that we as bloggers need to be held to a higher standard and be accountable to our readers.
Many moms who are a part of Mom Central also felt as I do, and were appalled that a mom- and kid-focused group, (what Mom Central touts itself as) would dare present such an offer to them. Really it came as a slap in the face to some of the mom blogger community, and moms everywhere are standing up for their rights. A number of Mom Central reviewers are cutting ties with the marketing group because of this controversial move.
Now don’t get me wrong. I don’t avoid all HFCS. We try to eat healthy and clean but it doesn’t always happen. What I don’t like is when companies are shady about being bad for you and your family. Don’t change your name, your logo, and your packaging and think that I’m not smart enough to notice, or tell my readers about it.
I believe that blog readers too need to inform themselves on what they’re reading. Don’t believe everything you read on someone’s blog, and if your morals don’t align with what that blog is saying find new blogs to read.
This mom blogger says to the world: We don’t like to be duped, and in case you didn’t know it, moms can be the most protective beings on the Earth. So don’t underestimate us! You can call high fructose corn syrup whatever you wish, but please don’t think that we all can be bought with a $50 gift certificate.
If anything good is to come from Mommy Bloggers vs. High Fructose Corn Syrup, I hope that CRA and other companies start realizing that mom bloggers really do have a voice and that some of us will fight for our causes tooth and nail. Perhaps it will even make some of us bloggers reconsider the choices we are making as we write future posts.Powered by Sidelines