Today on Blogcritics
Home » Michael Moore is rock rulin’

Michael Moore is rock rulin’

Please Share...Tweet about this on Twitter0Share on Facebook0Share on Google+0Share on LinkedIn0Pin on Pinterest0Share on TumblrShare on StumbleUpon0Share on Reddit0Email this to someone

Any way you want to slice it, Michael Moore has made a major commercial achievement with Fahrenheit 9/11.

It’s the #1 movie at the box office this weekend, with about $21.8 million. No documentary has ever done that before. Note that this comes from 868 theaters – less than a third the number of screens of the number two film.

After one weekend, he already has the biggest box office ever for any documentary, edging past the total box office of Bowling for Columbine.

Anyway you want to look at it, Moore has a hit film. I’d like to slap the taste out of mouth about half the time, but this film release was orchestrated absolutely brilliantly. He really created an event. That ginned up supposed corporate oppression from Disney was PERFECT marketing. It all came together just right.

Congratulations, Mr Moore.

Powered by

About Gadfly

  • http://www.gwbush.blogspot.com RJ Elliott

    He’s clearly got himself a success.

    I’d be less disgusted if he wasn’t a rich-bashing rich guy. Or a white-bashing white guy. Whatever.

    I’d love to see a right-wing documentary get the same type of reviews in 2008 as this left-wing documentary got in this election year. (Fat chance, methinks…)

  • boomcrashbaby

    I’d love to see a right-wing documentary get the same type of reviews in 2008

    Passion of the Christ came out this year.

  • Mike Kole

    The Passion of Christ is a right wing documentary? In what way?

  • http://blogs.salon.com/0003138/ Harald

    Are there any relevant right wing documentaries out there these days? Maybe you could point to one and compare…

  • boomcrashbaby

    No, Mike that was a joke.
    Although, people do believe it to be the truth, so it could be a documentary, and it is about the establishment of one of the most right wing groups around.

  • JR

    RJ Elliott: I’d be less disgusted if he wasn’t a rich-bashing rich guy. Or a white-bashing white guy.

    Do you have a similar problem with Bill Cosby as a black-bashing black guy?

  • M.Moore is Fag

    You are a fucking idiot. $21 million barely beat out White Girls and Dodge-Ball. Two low budget comedies.

    He would have had a hope in hell against a good legit movie.

  • http://www.resonation.ca Jim Carruthers

    MMIAF: you are clearly a raving idjit. Have you ever heard of P/E ratios? “Fahrenheit 9/11″ reportedly cost $6 million to make, throw in a couple of million in ads and marketing (most of which was free), and you have a movie which has recouped several times over in three days. Which is the formula “Hey, Dude, Let’s Go Beat The Fuck Out of that Jewish Kid” followed — low production costs, intense free media, and 100 per cents bums in seats in every theatre.

    A previous example of excellent cost/earnings is “Chasing Amy” which cost under a million, but was the best performing earner of its year since it made about $20 million (need to look that up, but it was the #1 earner for its year in Variety).

    And RJ, you won’t see a right-wing example in movies because you already have a monolithic propaganda machine in US teevee, most of your brethren, and sistern are too busy cheez doodling themselves to death watching teevee to actually think about going to a movie which might challenge their preconceptions. As for their prejudices, they’ve already voted — with their ass.

  • http://w6daily.winn.com/ Phillip Winn

    Actually, Jim, roughly $10 million was spent on marketing the film, but it still made a profit in the first weekend and has set several records for films in the documentary category. As of last night it has earned $24,078,959, which is a profit of roughly $8 million over the $16 million spent on production and promotion.

  • http://w6daily.winn.com/ Phillip Winn

    BTW, The Passion cost $30 million to make and $25 million to market, so while the marketing costs were “low” by some standards, they sure weren’t chump change, and they were a bit higher than 9/11‘s. In the end, it made $553 million “profit” in theaters, with DVD sales still to come. I suspect that beats what 9/11 will do, both in raw numbers and in 11 for a P/E ratio. 9/11 would have to make $176 million to match a P/E ratio of 11, and that seems a bit unlikely.

  • http://www.resonation.ca Jim Carruthers

    Okay, sure, your “Whack a Jebus” movie has a better P/E than my “Burning Shrub” movie, but the point should be that most movies don’t make money. For example, the producers of the original “Batman” movie claim it has never made a profit.

    With most Hollywood movies going near $200 million in cost (in today’s Globe and Mail they claimed Spiderman 2 cost $180 million), it really puzzles me why more attention isn’t paid to P/E rather than just box office figures.

    Since “F911″ is hugely profitable it’s first weekend, how does that take from any other movie? Unless you are the poor fucker who works in the Guiness Book of Records and has to keep all that shite up to date? (and if you are that poor fucker, sorry).

  • http://www.resonation.ca Jim Carruthers

    Sorry, it’s spelt “Guinness”, and it’s good for you.

  • http://www.morethings.com/log Al Barger

    Making it apples to apples though, the MM movie is a DOCUMENTARY. Documentaries rarely do any box office to speak of.

    No documentary has EVER been the #1 movie for even one weekend. The competition movies look dumb to me, but they are in fact legitimate hits. $21 million dollars is an impressive opening for any movie short of Harry Potter or Star Wars.

  • boomcrashbaby

    The Passion cost $30 million to make and $25 million to market, so while the marketing costs were “low” by some standards,

    it was a joke, they really aren’t comparable. Farenheit 9/11 isn’t fiction, but a documentary that plays with facts, is my understanding.

    Besides, of course passion will make more, it was probably in more theaters, had a big name star like Mel Gibson behind it, and Mel and company didn’t have to pay for all the free advertising and encouragements in all the churches across America to go see the movie.
    Not that there’s anything wrong with doing that, but I just think all things should be factored in.

  • http://www.resonation.ca Jim Carruthers

    One thing this is highlighting is the economic death spiral of movies, similar to what teevee has been undergoing over the past year.

    Since “F911″ and “Hey, Let’s Go Jump In Jebus To Our Gang” are both very audience focused, I don’t see that it is too far off that the marketing costs are subsumed to direct cable and even bittorrent.

    Case in point: The Sopranos and Six Feet Under. Those are in DVD, and creatively are superior to almost anything released in movies this past year.

    As for current events, I think The Daily Show has far greater influence on those who think than all of the networks combined (zombies don’t need to apply for the “think” upgrade patch because it’s a waste of time — yes, I’m lookin’ at you RJ).

  • http://www.morethings.com/log Al Barger

    “Economic death spiral of movies”? I doubt that very much.

    This might, however, be a highlight to asking what they’re spending $100,000,000+ on. Jumpin’ Jebus.

    Hint: Batman made HUGE box office. If they claim they didn’t make any money, somebody’s using creative accounting. Or to put it differently, they’re lying their asses off.

    Then there is home video, where they can pimp these old things out forever. They make more money there than at the box office.

    While we’re talking about the creative superiority of tv shows, let me get in a quick plug for The Shield.

  • http://www.resonation.ca Jim Carruthers

    So, Al, if you were running a business which has seen costs double in the last ten years, and the audience has remained static, while the competition has increased. What would you call it over than a death spiral? A mordant pirouette?

  • http://www.resonation.ca Jim Carruthers

    Hint: Batman made HUGE box office. If they claim they didn’t make any money, somebody’s using creative accounting. Or to put it differently, they’re lying their asses off.

    Or to put it honestly, they’re stealing. That’s the problem is that most of the studios are kleptocracies.

    Fact is, that in court, the producers of “Batman” claimed they didn’t make any money.

    So when a studio says they made a profit, that is news, since it doesn’t happen very often.

  • http://www.morethings.com/log Al Barger

    Re comment 17: It does not cost a quarter billion dollars to make a good movie. Perhaps if they spent just a little more on, oh I don’t know, maybe A REAL FRICKIN’ SCRIPT WITH A REAL STORY AND CHARACTERS they wouldn’t need quite so many tens of millions of dollars in dumb FX and blowing crap up.

    What did Sling Blade cost, anyway?

  • http://www.thc-ministry.net/ Ferre

    For me, most American movies are ‘blown up’ and I didn’t expect anything else from Moore. He also left out many facts and if he had used all the facts that are known by now about 9/11 he wouldn’t have had to blow things up at all, those facts show a massive questionmark towards the integrety of the US administration anyway.