The DVD sales of King Kong earned a king-sized $100 million, making it the largest first six-day sell-through of a DVD in Universal Studios’ history. The DVD earnings also mean King Kong is steadily continuing its record-breaking success as Universal Pictures’ fourth-highest grossing film of all time.
This all means that selling more than 6.5 million DVDs in its first week, King Kong is ensuring a place in the record books of Universal’s 94-year history. Having made roughly $550 million in ticket sales worldwide, King Kong is following in the steps of such greats as Jurassic Park, E.T., and The Lost World: Jurassic Park.
Did winning three Oscars influence the sales? Who knows, but King Kong isn’t showing any signs of slowing down with the release of the original theatrical version and a Special Collectors Edition two-disc set on DVD. Both DVDs boast collectible packaging with artwork created by WETA Digital Ltd., the company behind the Oscar-winning visual effects.
So what can make a great movie with great DVD artwork even better? Amazing cross-promotional opportunities, of course. With partners ranging from Papa John’s Pizza, Glad, Hostess, Orville Redenbacher’s Gourmet Microwave Popcorn, Kellogg’s, Nestle, Toshiba, Chase, and Kodak EasyShare, King Kong has made a giant of a promotional effort.
If you haven’t yet done so, you might want to consider purchasing this DVD. The single disc is priced at $29.98 with the two-disc Special Edition costing a mere $30.98. King Kong is the age old tale of a beauty and a beast by Peter Jackson (The Lord of the Rings. It stars Naomi Watts, Jack Black, Adrien Brody, Colin Hanks, and Andy Serkis. And of course, the giant, loveable King Kong.Powered by Sidelines