OK, it seems like the Janet Jackson Super Bowl fuss isn’t going to die down, so I’ll throw my thoughts in the (non-nipple) ring.
Yes, exposing a breast during the middle of the world’s biggest TV event is probably not a very family-friendly thing to do, but was that half-second shot of a surgically-enhanced breast the most “offensive” thing shown Sunday?
I don’t think so.
Personally, I’m pretty hard to offend, but looking at things I might be concerned about if I were a “family man” and had small children watching with me, the Janet flash would probably not make the Top 5 offensive moments of the game.
After all, it happened quickly, was gone in half a second and wasn’t mentioned again that night. The only good views of the incident happened after the fact as CNN and everybody else ran the clip every hour.
And it may or may not have been pre-planned. But here’s my list (in no particular order) of “offensive” moments that were most certainly pre-planned and, in my mind, would be more problematic for parents who had kids watching:
Bud Light’s Cedric the Entertainer bikini wax commercial – Child: “Daddy, what’s a bikini wax?” Dad: “Um, well, a lot of women don’t like to let their public hair grow out naturally, so they get a wax treatment to remove it.”
The Levitra ad later in the game – There’s been a lot of puzzlement about Levitra because they never say what it does. But this time they did, which required the company to also explain side effects. One side effect explained was “erections lasting more than four hours, while rare, require immediate medical attention.” Child: “Daddy, what’s an erection?” Dad “Um …”
Bud Light’s horse farting commercial – Child: “Daddy, what just happened?” Dad: “Um, see, when animals or people fart, there’s actually a little bit of flammable gas there, so the joke is about that.”
My point is this: If there’s such an outcry that the Super Bowl should be a “family friendly” show, why is all the attention going to a half-second moment that, while rating very high on the inappropriate scale, was really no big deal?
A responsible parent would have sent his kids out of the room during the halftime show, anyway. If you don’t know to expect sleaze and sex from P.Diddy, Nelly, Kid Rock, Justin Timberlake and Janet Jackson, you’re an idiot.
But I think it’s reasonable for a parent to expect that the commercials won’t prove embarrasing or problematic to watch with the kids.
And those moments were indeed pre-planned.
Read Cap’n Ken’s Homespun Wisdom – guaranteed to offend!