(Disclosure: Eddie Godshalk is represented by Pump Up Your Book Promotion, a public relations agency owned and operated by the author of this article.)
Eddie Godshalk is a leading authority on current, local real estate information. He is also the author of The Missing Keys to Thriving in Any Real Estate Market, a risk reduction blueprint for investors and real estate professionals who want to be experts in their local market and make more sales.
We interviewed Eddie to find out about his new book and life as a published author.
Thank you for this interview, Eddie. Can you tell us a little about yourself and how long you’ve been writing?
I have been investing in real estate and a licensed real estate agent in many states, for over 20 years, and have always been astounded as to how very little training agents get when being licensed, and very little knowledge they have as to the true risk and rewards of real estate investment. And as a person who has taken advanced sales training by the Sandler Sales Institute, I know the first step in sales is setting up rapport with the customer. But how can a real estate salesperson set up proper rapport when they are clueless to what affects prices and local real estate information? This part has always confused and challenged me. And once I figured out what is missing, I have been deeply engaged in finishing my web site Home Value Predictor and my book about the missing keys. This have been a near life long dream and project, and I have been working on it, ever since I lost my first million, back in the 1990s. Just not easy to find the right vendors or develop the software to capture and compile the data, this is the first step in developing a predictive model.
Do you write full-time?
I do not write full time. These days, I usually login into Twitter two to three times a day, and post on my blog and other blogs. There is so much real estate information missing that I could not put everything in my book, so I am updating and getting feedback from friends and through various Social media sites.
Who is your intended audience? Have you been able to crossover into other audiences as well?
Our core intended audience is real estate professional and investors, but many people will find my book enjoyable, informative, and entertaining. There a lot of people talking about the housing crisis and financial crisis in America, but ask any of these people if they have access to any current local information that will affect prices at the block level, and see what they say. I find this part pretty darn interesting since many so called experts do not have current local information. So my book is for anyone who wants to be a true local expert and informed.
Why did you choose your particular genre?
I am a real estate investor; however the real genre is business finance and economics since not only do real estate investors need the missing keys, but so do all professionals in finance and economics.
Do you ever experience self-doubts with your work?
Well, somewhat. Early on, I asked my friends for feedback and they gave me the standard objections so I tried to address all these objections within my book and on my website. However, with my new book, and new edits, I am very confident with my book and Home Value Predictor now. And I appreciate any feedback people have since we are breaking new ground here with delivering the missing keys.
Where do you write? Do you have a favorite place?
I write all the time and starting to get active in Twitter. So I usually write at my desk in my living room which has lots of light and space. I usually write something two or three times a day and post on my blog. There is so much real estate information missing that I could not put everything in my book, so I am updating and getting feedback from friends and through various Social media sites. My favorite place to write is at a friendly coffee shop where I mostly do editing after a brisk walk to clear my mind. There is so much information and so many ideas in my head, it is not so easy to distill these ideas sometimes.
What kind of research did you have to do during the writing process?
My researcher did a lot of interviews with bankers, builders, real estate investors, brokers, information providers, and customers. And some information is on the web. We did months of research and I had an assistant help me keep things organized who has a lot of banking and real estate experience.
Who is your publisher and how did you get accepted by them? Did you pitch your book yourself or go through an agent?
My publisher is Aviva Publishing out of New York. I was referred to them by a good friend from CEO Space where many authors like Mark Victor Hansen got their start. So far I do not have an agent since my real focus is delivering the missing keys, not just writing about it. It is not so easy to capture and compile a large meaningful database of current local information on the over 350,000 hyper local markets in the USA.
How are you promoting your book thus far?
Since my website has not officially launched, we are holding off major promotion until the site is 100% done and tested. For now, I am writing articles and blogging and in the pre-launch phase. I am also starting a Virtual Book Campaign with Pump Up Your Book Promotion.
If you could give one book promotion tip to new authors, what would that be?
There are a lot of books and websites out there; but for me, the most important part is good content. As they say, content is king. So either work with very high quality of content and be an expert in your field, work in a niche that is very high in demand, or just be passionate and non-stoppable in your dream and never give up until you reach your dream. And if your dream is to be published, seek advice and information, so you take the right steps along the road.
What’s next for you?
First and core part is to finish and launch the website then see what shakes out after that. Nice thing about having a web site is that I can move and be mobile. General plan is to travel to various real estate events and start speaking too. And I really look forward to this, since I know my service can help a lot of real estate professionals, real estate investors, and consumers.
Thank you for this interview, Eddie. Can you tell us where we can find you on the web?
You can visit my website at Home Value Predictor.Powered by Sidelines