Dawson Church is represented by Pump Up Your Book Promotion, an innovative public relations agency specializing in online book promotion.
Dawson Church has edited or authored many books in the fields of health, psychology, and spirituality. He has collaborated on articles with many of the leading voices of our time, including Larry Dossey, Bernie Siegel, Caroline Myss, Barry Sears, and John Gray. He earned his doctorate in Integrative Healthcare at Holos University under the mentorship of distinguished neurosurgeon Norman Shealy, M.D., Ph.D., founder of the American Holistic Medical Association and went on to receive a postgraduate Ph.D. in Natural Medicine.
Today he is here with us to talk about his latest book, The Genie in Your Genes.
Thank you for this interview, Dawson. Can you tell us a little about yourself and how long you’ve been writing?
My first pieces were revisions of the theses of other students while I was an undergraduate, which was (gulp) 30 years ago. My first published book was an anthology The Heart of the Healer, which was published by Penguin in 1987. The chapter I wrote, on the link between personal and planetary healing, was the most-quoted and most-reprinted chapter, which gave me confidence in the value of my insights.
Do you write full-time?
I wish. Writing a book is the quick and easy part. Promoting a book is the intensive and time-consuming part. I also run a small publishing company, Energy Psychology Press (www.EnergyPsychologyPress.com), and a nonprofit, Soul Medicine Institute (www.SoulMedicineInstitute.org), as well as training people in energy psychology (www.EFTPowerTraining.com). The key is less writing, than it is putting your ideas before the public eye, and these are all forms for that mission.
If you could trade places with one author who you have admired over the years, who would it be and why?
James Michener. His books give life to history. A close second would be Daniel Boorstin, the former Librarian of Congress and brilliant historical analyst.
Can you tell us a little about your latest book?
It’s a new edition of The Genie in Your Genes. I revised it completely for the paperback version. It’s a fast-paced romp through the latest research in epigenetics, the effects on genes of the environment outside the cell, and the role that consciousness plays in sending epigenetic signals.
What was the inspiration behind your book? Why did you feel a need to write it?
This is the fastest path to shifting personal suffering I have found.
What kind of research did you have to do to write your book?
Reading several hundred scientific papers, following leads of interesting research avenues, and reading relevant parts of the key books in the field.
How do you deal with rejection?
By ignoring it and moving on. Churchill said, “Success is: Moving from failure to failure with undiminished enthusiasm!” Some people love you, others hate you, there’s little point in dwelling on the latter.
Do you blog? If so, what can you tell my readers about the advantages of blogging as a useful tool in book promotion?
No. I don’t have time. And I’m not that personally interesting (though I hope my books and speeches are!).
Do you have a website? Do you manage it yourself or do you have someone run it for you?
I have several websites. For Genie, I have two, the press site, www.GenieInYourGenes.com, and the public site, www.GenieBestseller.com. I update them myself, though I have a crackerjack webmaster who sets them up. That’s the best arrangement, in my view, since it allows prompt dynamic updating, laid on top of robust coding.
How do you deal with a bad review?
The first edition of The Genie in Your Genes had so many fabulous reviews that I couldn’t post them all on the book’s website, www.GenieInYourGenes.com. But I got a stinky one from a big psychotherapy journal. I read it carefully to see if I could glean some useful information about how to improve. I could find nothing but grumpy bias, so I let it go.
Thank you for this interview, Dawson. Do you have any final words you’d like to share with my readers?
Love and accept yourself. I’m sad to hear the negative self-talk from many of the people I coach. We are usually our own harshest critics. Creating a nurturing inner environment in your mind and heart is the kindest thing you can do. By all means use self-reflection to assess your strengths and weaknesses. The next step, though, is to lovingly affirm the things you do well. Do more of them, and perfect your ability to deliver your magic to the world.
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