Some people say, in a recent AP article, that the Internet can cause a certain kind of price discrimination. Here’s a snippet of the article:
NEW YORK – Conventional wisdom says the Internet gives consumers more power than ever.
After all, the Web is full of sites with product details and price comparisons that shed light on purchasing the previously inscrutable: mortgages, cars, insurance, airline tickets and the like. Priceline and eBay even let consumers declare the prices they want to pay.
But there’s a darker side to the equation.
The Internet also gives sellers more information about consumers than ever before – how many products they buy and when, perhaps even how many each can afford.
Privacy advocates probably will not be happy with this, but the folks in marketing and advertising firms, plus businesses who are seeking to more accurately target consumers, probably are happy about this, but they probably think it’s still not as good as those “live” wires in your homes that may one day be there, simply to pick up certain keywords to help businesses better target consumers with their marketing efforts, or to obtain information to sell to a third party.
No wonder permission marketing is becoming so popular with consumers.